Basis Global Technologies, Inc. | Agency Profile, Contacts, AOR, Client Relationships
Service: media
- Main Telephone
- (972) 863-0336
Basis Global Technologies, Inc. Contacts
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Tyler K. | President | TX | ||||||||||||
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Sarah T. | Director, Client & Media Services | TX | ||||||||||||
Katie M. | Director, Client Development | TX | ||||||||||||
Mallory C. | Director, Integrated Client Solutions | TX | ||||||||||||
Ryan R. | Business Analyst | TX |
WinmoEdge
Q2-Q4 Media Opps: Academy Sports launches first work from new AOR
Sporting goods retailer
Keep going after potential last minute and supplemental summer buys (male skew), while setting the groundwork for Academy's larger back-to-school (mom skew) and Q4 advertising period. Chances are they'll use findings from the summer campaign to improve ROI for a larger H2 push.
Houston-based Centro, Dallas is working on digital media. We'll keep you posted as we gather more intel.
Additional Insight
TV Breakdown: Almost $149,000 has gone to national TV ads since the campaign broke last week (see show targeting right), iSpot.tv reports.
Academy Sports & Outdoors, Ltd.
565 South Mason Road
Suite 419
Katy, TX 77450
(281) 646-5200
Tom Lamb
Executive Vice President & Chief Marketing Officer
(281) 646-5200
tom.lamb@academy.com
John Hunewill
Vice President, Brand Marketing
Direct Dial:(281) 646-5848
john.hunewill@academy.com