Proof | Agency Profile, Contacts, AOR, Client Relationships

• Or, as a Paramore fan might say, the only Proof Sprinkles needs is its new AOR.
• This move consolidates Sprinkles's marketing efforts with one full-service agency.
• Proof will focus on expanding the company's business via digital transformation and brick-and-mortar expansion.
• The agency's initial work launches with national email, creative, and social brand initiatives focused on Sprinkle's unique service of limited-time-only promotions and products.
• The company will likely:
  • Shift strategy
  • Launch a new campaign
  • Return to higher digital spend, especially once a new campaign rolls out
  • Make forays into additional digital channels such as Twitter, YouTube, OTT, etc.
• Target demographic: 
  • ​​​​​​​Gen-Z and millennial women

Additional spending insights:

• Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
  • YTD spend: Sprinkles has spent approximately $113.7k on digital ads YTD, down 17% from the approximately $137.6k spent by this point last year.
  • YTD data: So far this year, the company has earned ~14.8m digital impressions, 70% via Facebook ads and 30% via Instagram ads.
  • Last year: In 2022, Sprinkles spent roughly $270.7k on this channel, 16% more than the roughly $232.9k spent in 2021.
• Additional channel insights  
  • The company utilizes Google Ads and Facebook ads.

Additional agency insights:

• Opportunity: Find more immediate opportunities on the VAI.
  • ​​​​​​​Since Sprinkles is working with one full-service agency, additional reviews are unlikely.
• Current agency roster:
  • ​​​​​​​Proof: Creative, social, digital, and media AOR (May 2023)

Insight Sources: Digital spend insights estimated by .