Greatest Common Factory | Agency Profile, Contacts, AOR, Client Relationships
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- Main Telephone
- (512) 410-1313
Greatest Common Factory Contacts
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| John T. | Founder & Strategic & Creative Lead | TX | ||||||||||||
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| Melisa S. | Chief Financial Officer | TX | ||||||||||||
| Zach R. | Creative Director | TX | ||||||||||||
| Tyler C. | Video Production Creative | TX | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Male Gen-X Opps: Tecovas hires CEO & CMO (Score 51)
Deckers Brands, where he was responsible for notable brands such as UGG, Hoka, Teva and Sanuk. The company also hired Gillian Kennedy as CMO in May 2022. Gillian joins Tecovas from On, where she was the head of NA marketing. I advise readers to watch this company closely because these hires will affect its marketing budget and could lead to agency appointments.
**Lafitte does not officially begin until a later date; therefore, we are unable to confirm his email address at this time.**
According to Pathmatics, Tecovas earned 774.1m impressions YTD through desktop display ads (61%), Facebook ads (20%), mobile display ads (11%), desktop video ads (5%) and Instagram ads (4%). It placed the majority (66%) of these ads through multiple indirect channels onto sites such as yahoo.com, newsmax.com, drudgereport.com, ksl.com and accuweather.com. It placed the remainder (34%) of these ads directly onto sites such as facebook.com, instagram.com, msn.com, yahoo.com and last.fm. It spent approximately $3.2m on digital display ads YTD, a considerable increase from $1.3m spent in this channel during the same time period of 2021. Full-year spend decreased by 28% from $4m in 2020 to $2.9m in 2021.
Per iSpot, Tecovas spent around $1.3m on national TV ads YTD, an increase compared to $1.2m spent in this channel during the same time period of 2021. Full-year spend decreased by 26% from $5m in 2020 to $3.7m in 2021. This year, it placed ads during programming such as Yellowstone, Law & Order, Dateline, Deadly Motives and The Andy Griffith Show.
Sellers-- Tecovas mainly targets Gen-X men through national TV and digital display ads. The company appears to have been experimenting with its advertising budget over the past couple of years. It decreased spend across both channels in 2021 before ramping digital spend up so far this year; YTD TV spend is about the same as last year. The new CMO will likely bring some stability as well as experiment with new channels. Sellers should get in touch for more information so that you can offer relevant ad space.
Agency & martech readers-- I believe the only agency Tecovas currently works with is creative shop Greatest Common Factory. Start reaching out to the new CMO soon to see if you can pick up any of this company's business.