Carve Communications | Agency Profile, Contacts, AOR, Client Relationships

• Beermann previously served in the same role at NAVEX.
  • As Contentstack's first-ever CMO, she now handles the company's marketing strategy and execution, focusing on utilizing a refreshed go-to-market strategy to fuel the company's next phase of growth.
  • She seems to have taken over marketing duties from Contentstack's founding COO and CMO, Matthew Baier.
• Pettigrew joined from Seismic, where she was the VP of global strategic alliances.
  • ​​​​​​Since Pettigrew is located in the UK, we cannot provide her contact information at this time; reach out to other DMs in the meantime.
  • We include her hire because it signals that Contentstack is pursuing more partnerships in general, which means it will do so in the US.
    • To fuel US partnership efforts, Contentstack also promoted Kristina Dudley to the role of marketing, campaigns, field, and partner marketing director in March 2022.
• ​​​​​​​This announcement comes on the heels of a Series C funding round, which raised $80m in November 2022.
  • This new funding round was led by Georgian and Insight Partners.
  • ​​​​​​​The funding will go to keep supporting enterprise companies working to adopt composable architectures.
  • Contentstack has raised a total of $169m in funding so far.
• The company will likely:
  • ​​​​​​​Seek new partnerships
  • Return to heavier ad spend
  • Conduct agency reviews
• Target demographic: 
  • ​​​​​​​Enterprise companies

Additional spending insights:

• Digital spend insights
  • YTD spend: So far this year, Contentstack has spent approximately $14.9k on digital display ads.
  • YTD data: Most of this year's spend has gone toward programmatic ads placed by Google Display Network (95%) onto site destinations such as healthline.com (15%), medicalnewstoday.com, qualityhealth.com, zook.com, and weather.com.
  • Last year: Contentstack spent around $80.3k on this channel last year after having spent much more, around $146.4k, in 2020.

Additional agency insights: