Insight Sources: Digital spend insights estimated by Vivvix.
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Champion Management Group, LLC | Agency Profile, Contacts, AOR, Client Relationships
Service: public relations agency, marketing agency
- Main Telephone
- (972) 930-9933
Primary Address
15455 Dallas Parkway
Suite 1350
Addison,
TX
750002
USA
Champion Management Group, LLC Contacts
Contacts (5/8)
Name | Title | State | ||||||||||||
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Ladd B. | Founder & Principal | TX | ||||||||||||
Sample of Related Brands
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Morgan H. | Director, Business Development | TX | ||||||||||||
Ashley H. | Franchise Development Marketing Manager | TX | ||||||||||||
Courtney M. | Vice President, Client Services | TX | ||||||||||||
Marilyn P. | Account Executive | TX |
WinmoEdge
Millennial Digital Opps: Newk's Eatery promotes marketing chief amid spend declines (Score 43)
Sales lead: Reach out to the new CMO for more information about her plans.
- Newk's Eatery recently promoted Denise Pedini to CMO.
- Pedini joined the company in 2020 as SVP of guest experience.
- Prior to that, she was the EVP & CMO of Pizza Inn.
Target demographic: Millennials
The company will likely:
- Shift ad dollars around to maximize ROI
- Build out the agency roster
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: Newk's spent about $54.7k on digital display ads YTD, just 48% of the $113.3k spent in this channel during the same time period of 2022.
- YTD data: 7.2m impressions via Facebook (87%) and Instagram (13%).
- 2021-2022 spend: Full-year spend fell 37% from $1.1m in 2021 to $689.5k in 2022.
- Ad location: It placed 100% of these ads direct onto facebook.com and instagram.com.
Additional channel insights
- Vivvix: It also utilizes OOH and local broadcast.
Agency analysis:
- Opportunity: Contact the recently promoted CMO to see if she plans on making any changes.
- Current roster:
- Champion Management Group: PR AOR
- The Ramey Agency: social