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Clyne Media, Inc. | Agency Profile, Contacts, AOR, Client Relationships


Service: public relations

Main Telephone
(615) 662-1616
Primary Address
169-B Belle Forest Circle
Nashville, TN 37221
USA

Clyne Media, Inc. Contacts

Contacts (1)
Name Title State
Robbie C. Owner TN
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (615) 662-1616
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 169-B Belle Forest Circle

Nashville, TN
37221
USA

Client Relationships

Current Past

Brand Service From To Media Spend
*** ****** ****** ******* Public Relations *

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Q4 Opps Update: Guitar Center files for bankruptcy


Update: Guitar Center (GC) filed for Chapter 11 bankruptcy officially. The move will allow GC's business operations to "continue uninterrupted" as the filing injects "$165m in new equity investments" to "recapitalize the company," according to GC. It will also reduce the store's (currently ~$800m) debt.

Prior to the global pandemic's impact, GC had experienced ten consecutive quarters of growth. Its leaders expect the company to "continue delivering through the strength of our brands, availability of our stores, customer-focused associate relationships, innovative music education programs and our expanding digital solutions," per the press release.

Agency & martech readers - GC certainly may end up seeking new agency partners to turn things around; however, for now, it seems content with its current roster of digital, PR and social AOR Clyne Media (PR).

Due to the bankruptcy filing, it's likely GC won't be able to implement its plans to increase digital spending. More details about these plans, along with the company's recent ad spending, target demographic and agency partners are available in the article below.

The article below was originally published on November 12:

To support its newly-launched social media campaign, Guitar Center (GC) is upping its digital spending and encouraging musicians to post videos about why they make music. The company hopes music fans and potential customers will view the submitted videos on its core site and YouTube channel in an effort to increase eCommerce holiday sales. Award-winning R&B singer H.E.R. is headlining the video series.

According to iSpot, GC's 2020 national TV commercials targeted Gen-Z men viewing programs such as Fear the Walking Dead, South Park, Family Guy, Duncanville and The Late Late Show With James Corden. YTD spend of approximately $1.1m has only reached around 20% of the approximately $4.6m spent by this point last year; the company's full 2019 spend declined by 20% to $9.7m (most was spent in Q4) from $12.1m in 2018.

So far this year, Pathmatics estimates GC has generated 352.8m digital impressions via Facebook (68%), desktop video (16%), Instagram (12%), desktop display (3%) and mobile display (1%) ads. YTD spend of around $2.9m has reached only half of the roughly $6.3m spent in the same 2019 timeframe; in all of 2019, GC allocated $8.8m toward this channel, down 10% from $8m in 2018.

As you can see, the company's expected increased digital spend is not yet reflected in the data; that likely signals a huge upcoming spike in Q4. The focus on digital/social media channels in this new campaign reflects its traditionally male target audience primarily consists of Gen-Z and parents in search of holiday gifts. Kantar data reports GC also invests in radio, OOH and local broadcast.

Agency & martech - We see no signs of upcoming reviews, so prospect elsewhere. This company works with Clyne Media (PR).