Jackson Marketing Group | Agency Profile, Contacts, AOR, Client Relationships
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|Kevin J.||Chief Operating Officer & Executive Vice President||SC|
|David J.||Chief Marketing Officer & Executive Vice President||SC|
|David M.||Chief Financial Officer & Executive Vice President||SC|
|Chad R.||Creative Director||SC|
Campaign Imminent: Piaggio taps PR AOR amid product launches (Score 26)
M&C Saatchi Sport & Entertainment as the new PR AOR for its new robot product, gita. The first-ever consumer robot with pedestrian etiquette (not unnerving at all) will now receive strategic communication programs from the agency.
The company also recently rolled out an electric battery pack product for motorcycles and launched special, limited-time editions of its iconic Vespa model.
Piaggio has shown a high amount of recent interest in marketing; because of this and its PR AOR shift, keep an eye out for campaigns in the coming months. It tends to have a male-oriented target demographic.
Agency & martech readers - As you know, PR hires often lead to additional agency reviews; get in touch soon to secure potential media, creative, digital analytics and/or social media management work. An in-house team and Jackson Marketing Group.