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9Rooftops | Agency Profile, Contacts, AOR, Client Relationships


Service: full service agency

Main Telephone
(843) 837-9115
Primary Address
Six Anolyn Court
Hilton Head Island, SC 29910
USA

9Rooftops Contacts

Contacts (5)
Name Title State
Scott S. Executive Vice President, Chief Creative Officer SC
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (843) 837-9115
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Six Anolyn Court

Hilton Head Island, SC
29910
USA
Jason V. Chief Operating Officer SC
Jennifer K. Media Director SC
Sara C. Senior Media Planner & Buyer SC
Lisa R. Senior Vice President, Managing Director - Accounts SC

Client Relationships

Current Past

Brand Service From To Media Spend
******* *******, ***. Experiential *
****** *********** Creative, Social *
**. ****** ***. Media Buying, Media Planning, Creative *
***** ******** ******** ** ******* Media Buying, Media Planning, Creative, Digital *
*** ****-**** ******* Creative, Digital *

See Winmo sales intelligence in action

WinmoEdge

Conair taps brand communications AOR (Score 22)


Sales lead: Agency appointments commonly follow one another, so reach out now to be top-of-mind. 

  • DeVries Global US brand communication AOR in April 2023.
  • The agency will handle brand/product communications, media relations, and influencers. 
  • The remit includes Conair's entire brand portfolio. 

Target demographic: Gen-Xers & millennials with a female skew

The company will likely:

  • Form new influencer partnerships
  • Increase promotional activity
  • Review agency roster/seek additional assistance

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • Conair:
    • YTD spend: Conair has not allocated any budget toward national TV ads so far this year. 
    • 2021-2022 spend: It spent around $117.7k in 2022, a 66% decrease from $351.1k spent in this channel during 2021. 
    • Ad programming: It placed ads during programming such as Law & Order: Special Victims Unit, Chicago Fire, NCIS, NICS: Los Angeles, and NCIS: New Orleans. 
  • Cuisinart:
    • YTD spend: Cuisinart has not aired a national TV ad yet this year. 
    • 2021-2022 spend: Full-year spend jumped 63% from $4m in 2021 to $6.5m in 2022. 
    • Ad programming: It placed ads during programming such as NFL Football, Diners, Drive-Ins and Dives, Guy's Grocery Games, Hannity, and Below Deck Mediterranean. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Conair spent around $76.9k on digital display ads YTD, a significant decrease from $365.6k spent in this channel during the same time period of 2022. 
  • YTD data: 10.1m impressions via Facebook (91%) and Instagram (9%). 
  • 2021-2022 spend: Full-year spend fell 21% from $1.9m in 2021 to $1.5m in 2022. 
  • Ad location: It placed 100% of these ads directly onto facebook.com and instagram.com. 

Additional channel insights  

  • Vivvix: Conair also invests in OOH, print, radio, and local broadcast. 

Agency analysis:

  • Opportunity: Contact Conair's DMs to see if you can pick up some of its business. 
  • Current roster:
    • 9Rooftops: creative & social AOR
    • In-house: media

Insight Sources: Broadcast insights estimated by Vivvix.