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Sid Lee | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(514) 282-2200
Primary Address
One Place Ville Marie
21st Floor
Montreal, QC H3B 2C6
Canada

Sid Lee Contacts

Contacts (5/10)
Name Title State
Philippe M. Chief Creative Officer & Partner QC
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (514) 282-2200
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: One Place Ville Marie
21st Floor
Montreal, QC
H3B 2C6
Canada

Philippe C. Associate Creative Director QC
Jean-Francois D. Executive Creative Director QC
Marie-Elaine B. Director, Creative QC
Peter P. Director, Art QC

Client Relationships


Brand Service From To Media Spend
********** ********* ******, ***. Creative, Digital, Media Buying, Media Planning *
********** ******** Creative, Digital, Media Buying, Media Planning *
****** ** ******, ***. Creative *******
******* Creative, Digital, Media Buying, Media Planning *
****** Social *

See Winmo sales intelligence in action

WinmoEdge

Male Millennial, Gen-Z Opps: TikTok partners with Major League Soccer (Score 61)


Sales lead: This partnership signals TikTok is attempting to reach male sports fans. 

  • Major League Soccer (MLS). 
  • This deal gives TikTok users exclusive content, in-app programming, highlights, and in-stadium activations. 
  • TikTok will also be the co-presenting sponsor of the eMLS Cup. 
  • Additionally, the company will have a presence at all MLS games. 
  • We told you about TikTok's new global head of marketing, Kate Jhaveri, in November

TikTok's target demographic: Gen-Zers & millennials with a male skew

The company will likely:

  • Invest in additional partnerships/sponsorships
  • Continue shifting ad dollars from digital channels to TV
  • Review the agency roster (recent DM shift)

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: TikTok spent approximately $3.9m on national TV ads YTD, more than double the $1.9m spent in this channel during the same time period of 2022. 
  • 2021-2022 spend: Full-year spend dropped by 22% from $28.1m in 2021 to $21.8m in 2022. 
  • Ad programming: It placed ads during programming such as College Football, NFL Football, SportsCenter, NBA Basketball, and College Basketball.

Digital and social insights (digital ad spend, effectiveness, impressions, and performance

  • YTD spend: TikTok spent nearly $4.6m on digital display ads YTD, a 39% decrease from $7.5m spent in this channel during the same time period of 2022. 
  • YTD data: 519m impressions via mobile display (32%), YouTube (23%), Facebook (22%), desktop video (20%), and desktop display (3%). 
  • 2021-2022 spend: Full-year spend plummeted from $105.7m in 2021 to just $22.9m in 202. 
  • Ad location: It placed 93% of these ads directly onto sites such as youtube.com, facebook.com, twitch.tv, dexerto.com, and mediafire.com. It placed 7% of these ads indirectly through Google AdX+AdSense onto sites such as ebay.com, accuweather.com, mail.com, answers.com, and nfl.com 

Agency analysis:

  • Opportunity: Keep reaching out to the new global head of marketing, Kate Jhaveri, to see if she plans on making any changes to TikTok's roster. 
    • You can also try offering sponsorship assistance. 
  • Current roster: 

Insight Sources: Broadcast insights estimated by Pathmatics.