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Sid Lee | Agency Profile, Contacts, AOR, Client Relationships

Service: full service

Main Telephone
(514) 282-2200
Primary Address
One Place Ville Marie
21st Floor
Montreal, QC H3B 2C6

Sid Lee Contacts

Contacts (5/12)
Name Title State
Philippe M. Chief Creative Officer & Partner QC
Sample of Related Brands
Email: *****@*******.***
Main Phone: (514) 282-2200
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: One Place Ville Marie
21st Floor
Montreal, QC
H3B 2C6

Philippe C. Associate Creative Director QC
Jean-Francois D. Executive Creative Director QC
Silvan R. Director, Art QC
Marie-Elaine B. Director, Creative QC

Client Relationships

Brand Service From To Media Spend
********** ********* ******, ***. Creative, Digital, Media Buying, Media Planning *
********** ******** Creative, Digital, Media Buying, Media Planning *
****** ** ******, ***. Creative *******
******* Creative, Digital, Media Buying, Media Planning *
****** Social *

See Winmo sales intelligence in action


Gen Z Media Opps: TikTok taps four agencies amid expansion plans

RPA. Additionally, TikTok got a $1.3 billion loan from Wall Street (per Bloomberg), which means they should have plenty of spending dollars readily available for you, sellers.

Sid Lee is social AOR, handling community management services across Facebook, Instagram, Twitter and YouTube. As it grows, TikTok wants to reflect the same platform ownership as Instagram, per Marketing Dive. 

TikTok has spent $1.4 million on digital display in the past 365 days, per Adbeat. The largest percentage of ads were placed site direct (56%) while the second-most published ads were videos placed through YouTube, onto Only 4% of ads have been placed programmatically, mostly through Google. Top publishing sites for site direct include,,, and In the 365 days prior, TikTok had not invested in digital display.

As this platform aims to grow and compete with YouTube, it may choose to place national TV ads. As of now, none have been placed, per iSpot.

Sellers -- Plan to make digital space available appealing to Gen Z, primarily. Reach out soon for Q4 prospects and to offer last minute Q3 space. We, of course, do not yet know the top spending periods, but TikTok did spend the most in March, April and June.

Agency readers -- Keep an eye on the success or failure of the campaigns created by these four agencies for now.