Sid Lee | Agency Profile, Contacts, AOR, Client Relationships
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- Main Telephone
- (514) 282-2200
Sid Lee Contacts
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Philippe M. | Chief Creative Officer & Partner | QC | ||||||||||||
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| Philippe C. | Associate Creative Director | QC | ||||||||||||
| Jean-Francois D. | Executive Creative Director | QC | ||||||||||||
| Silvan R. | Director, Art | QC | ||||||||||||
| Marie-Elaine B. | Director, Creative | QC | ||||||||||||
Client Relationships
| Brand | Service | From | To | Media Spend |
|---|---|---|---|---|
| ********** ********* ******, ***. | Creative, Digital, Media Buying, Media Planning | * | ||
| ********** ******** | Creative, Digital, Media Buying, Media Planning | * | ||
| ****** ** ******, ***. | Creative | ******* | ||
| ******* | Creative, Digital, Media Buying, Media Planning | * | ||
| ****** | Social | * |
See Winmo sales intelligence in action
WinmoEdge
Gen Z Media Opps: TikTok taps four agencies amid expansion plans
RPA. Additionally, TikTok got a $1.3 billion loan from Wall Street (per Bloomberg), which means they should have plenty of spending dollars readily available for you, sellers.
Sid Lee is social AOR, handling community management services across Facebook, Instagram, Twitter and YouTube. As it grows, TikTok wants to reflect the same platform ownership as Instagram, per Marketing Dive.
TikTok has spent $1.4 million on digital display in the past 365 days, per Adbeat. The largest percentage of ads were placed site direct (56%) while the second-most published ads were videos placed through YouTube, onto youtube.com. Only 4% of ads have been placed programmatically, mostly through Google. Top publishing sites for site direct include buzzfeed.com, youtube.com, bustle.com, addictinggames.com and foxnews.com. In the 365 days prior, TikTok had not invested in digital display.
As this platform aims to grow and compete with YouTube, it may choose to place national TV ads. As of now, none have been placed, per iSpot.
Sellers -- Plan to make digital space available appealing to Gen Z, primarily. Reach out soon for Q4 prospects and to offer last minute Q3 space. We, of course, do not yet know the top spending periods, but TikTok did spend the most in March, April and June.
Agency readers -- Keep an eye on the success or failure of the campaigns created by these four agencies for now.