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Where Eagles Dare | Agency Profile, Contacts, AOR, Client Relationships
Service: marketing & advertising
- Main Telephone
- (412) 407-5879
Primary Address
200 First Avenue
Suite 203
Pittsburgh,
PA
15222
USA
Where Eagles Dare Contacts
Contacts (2)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Brian F. | Founder & Executive Creative Director | PA | ||||||||||||
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| Zam C. | Creative Director | PA | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Momvertising Opps: The Children's Place's significant digital spend increase to continue in 2023 (Score 33)
Sales Lead: Within the past year,
- By the end of 2023, TCP's leaders hope to have become better positioned to service Gen-Z's and millennials' omnichannel shopping preferences.
- The company also invested and transformed its marketing function, shifting to a data-driven strategy.
- Part of this shift will involve increasing the marketing investments in its brand in order to bolster brand awareness and acquisition.
- TCP will also ramp up marketing spend for Sugar & Jade, its smallest brand, in the holiday 2023 season (Q4).
- In Q4 2022 (closed January 2023), TCP's adjusted SG&A reached $129m, an 8% YOY increase from that of $119m in Q4 2021; this is largely credited to increased investment and marketing efforts.
- TCP is superficially ramping up digital spend since this channel reportedly represents around 60% of the company's new customer acquisition.
- Reportedly, TCP will continue to increase marketing investments in 2023 and beyond.
- The company will likely:
- Keep ramping up spend
- Target demographic:
- Gen-Z and millennials with a strong skew toward moms
Recent leadership:
- I expect TCP to continue building its digital marketing team this year since it named Jasmina Almeda as its digital marketing VP last summer.
- Almeda joined the company in July 2018 and was most recently its digital marketing director.
Additional spending insights:
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: So far this year, TCP has spent approximately $1.6m on digital ads, almost 5x the approximately $324k spent within the same 2022 timeframe.
- YTD data: The company has earned ~196.4m digital impressions YTD via Facebook (70%), Instagram (13%), YouTube (11%), desktop video (6%), and desktop display (1%) ads.
- Last year: In 2022, TCP spent roughly $3.6m on this channel, around triple the roughly $1.3m spent in 2021.
- Additional channel insights
- The company utilizes digital, Google Ads, Facebook, and Instagram ads.
Additional agency insights:
- Opportunity: Get in touch soon to offer creative, multicultural, influencer, experiential, social media management, media planning, and/or PR services since TCP doesn't seem to currently outsource these duties.
- Current agency roster:
Insight Sources: Digital spend insights estimated by .