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Gatesman | Agency Profile, Contacts, AOR, Client Relationships
Service: advertising
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Gatesman Contacts
Contacts (5/9)
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John G. | Chief Executive Officer & Founder | PA | ||||||||||||
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Shannon B. | President | PA | ||||||||||||
Ian Y. | Creative Director | PA | ||||||||||||
Stephanie R. | Senior Public Relations & Social Media Account Executive | PA | ||||||||||||
Beth T. | Vice President & Director, Social Media & Public Relations | PA |
WinmoEdge
Parents Opps: Northwell Health shifts focus of youth gun violence in new campaign
Sales Lead: Amid an launched work that reframes youth gun violence as a public health issue rather than a political one.
- A 30-second campaign, "Doesn't Kill to Ask about Unlocked Guns," launched in NY and on Northwell's website.
- It was made by , Northwell's AOR since 2019.
- Northwell also developed a coalition of over 1k healthcare partners dedicated to gun safety.
- The company will likely:
- Return to heavier ad spend as it reinvigorates its advertising
- Conduct agency reviews under a new DM (more below)
- Target demographic:
- Parents
Recent leadership shifts:
- This campaign launched not long after Joseph Leston became the deputy CMO at Northwell in August 2022.
- Leston joined the company in July 2018 as its marketing services VP after having served as the marketing and customer care AVP at CareConnect Insurance.
- Additional recent appointments include marketing director Suzanne Cohen (March 2022) and marketing technology director Samah Lateef (July 2022).
Additional spending insights:
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: Northwell has spent roughly $2.8m on digital ads YTD, down 20% from the roughly $3.5m spent by this point last year.
- YTD data: So far this year, the company has earned around 390.2m digital impressions via Facebook (70%), desktop display (12%), Instagram (9%), mobile display (6%), and desktop video (3%) ads.
- Last year: Northwell spent approximately $3.9m on digital ads last year, less than a third of the approximately $13.3m spent in 2020.
- Additional channel insights
- The company also utilizes print, OOH, radio, and local broadcast.
Additional agency insights:
- Opportunity: Get in touch soon to see if Northwell's new deputy CMO conducts agency reviews.
- Current agency roster:
- StrawberryFrog: Creative AOR (2019)
- : Creative AOR
- : AOR
- : Media agency partner
Insight Sources: Digital spend insights estimated by Kantar.