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Red Tettemer O'Connell + Partners | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
- Main Telephone
- (267) 402-1410
Primary Address
One South Broad Street
24th Floor
Philadelphia,
PA
19107
USA
Red Tettemer O'Connell + Partners Contacts
Contacts (5/26)
| Name | Title | State | ||||||||||||
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| Steve R. | President & Co-Chief Creative Officer | PA | ||||||||||||
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| Carla M. | Managing Partner, Account Management & Operations | PA | ||||||||||||
| Steve O. | Partner & Co-Chief Creative Officer | PA | ||||||||||||
| Justin R. | Director, Creative | PA | ||||||||||||
| Carly K. | Associate Director, Art | PA | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
D2C Opps: Insomnia Cookies plans aggressive expansion (Score 43)
- It opened 20+ locations in 2022 and will reportedly open 30-40 in 2023.
- The company's revenue increased 24% in Q4, largely due to double-digit same-store sales and "very high" 2022 openings' productivity.
- In the past, Insomnia has thrived near college campuses and markets.
- However, now, it's starting to move into suburban locations as well.
- Insomnia has also been driving higher eCommerce sales for its parent company, .
- In Q4, Insomnia reached its best performance since before the Covid outbreak.
- Rising eCommerce sales are largely due to Insomnia's partnerships with third-party delivery drivers, which expanded the company's cookie delivery radius of up to 10 miles.
- Insomnia is focused less on retail shop openings and more on production center hub development via points of access such as grocers, gas stations, carts, smaller retailers, and food trucks.
- At the end of 2022, the company had 11.8k global points of access, marking 13.5% YOY growth.
- The company will likely:
- Continue increasing digital/paid social spend
- Seek new agency partners
- Target demographic:
- Primary: Gen-Z with a female skew
- Secondary: Potential retail distribution partners
Recent leadership shifts:
- To bolster its paid social efforts, Insomnia named Samantha Wood as its social media director in November 2022.
Additional spending insights:
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- 2021-2022 spend: In 2022, Insomnia spent approximately $2.4m on digital ads, up 9% from the approximately $2.2m spent in 2021.
- 2022 data: The company earned roughly 306.1m digital impressions last year via Instagram (55%), Facebook (44%), and desktop video (1%) ads.
Additional agency insights:
- Opportunity: Insomnia may seek new agency partners as it continues pursuing growth, so get in touch soon to remain top-of-mind.
- PR/communications hires are especially likely considering the company's strengthened focus on expansion and brand awareness.
- An advantage will go to those able to differentiate Insomnia from its main competitors, Crumbl Cookies and Great American Cookies, and its emerging competitors, Chip City Cookies, Cookie Plug, and Chip Cookies.
- Current agency roster:
Insight Sources: Digital spend insights estimated by Pathmatics.