Insight Sources: Digital spend insights estimated by Vivvix.
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Universal Media, Inc. | Agency Profile, Contacts, AOR, Client Relationships
Service: media specialty
- Main Telephone
- (717) 795-7990
Primary Address
4999 Louise Drive
Suite 303
Mechanicsburg,
PA
17055
USA
Universal Media, Inc. Contacts
Contacts (5)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Kyle C. | Director, Digital Media | PA | ||||||||||||
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Sample of Related Brands
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| Cristi C. | Senior Media Specialist | PA | ||||||||||||
| Anthony M. | Media Buyer, Print | PA | ||||||||||||
| Russ R. | Senior Vice President, Media Services | PA | ||||||||||||
| Patty P. | Media Coordinator | PA | ||||||||||||
Client Relationships
| Brand | Service | From | To | Media Spend |
|---|---|---|---|---|
| ***** ******** | Media Buying, Media Planning | * | ||
| ***** **** (*****-********) | Media Planning, Media Buying | * | ||
| *****-******** | Media Planning, Media Buying | * | ||
| ******* ************* & ******* ******* | Media Buying, Media Planning | * | ||
| ******* **** | Media Buying, Media Planning | * |
See Winmo sales intelligence in action
WinmoEdge
Media Edge: Ollie's Bargain Outlet to focus on expansion, discounts in 2023
Media Sales Lead: Ollie's Bargain Outlet announced during its recent Q4 2022 earnings report that its three main priorities this year are offering great deals, improving operating margins, and opening new locations. In addition to opening new stores, the company recently started testing a store remodel program. It has already remodeled 21 stores with plans to remodel between 30-40 in 2023.
As far as marketing is concerned, the company's number one priority is building brand awareness in new markets. The company is also working on improving its marketing messaging and finding the optimal balance between print & digital media. We told you about Ollie's influencer plans earlier this year. So far, it is working well and Ollie's will continue utilizing influencers going forward.
Key Lead Takeaways: Get in touch with Ollie's DMs if you can help it with any of its ongoing initiatives. It will likely increase ad spend to promote its discounts, new locations, and remodels. There also may be opportunities for those of you with local ad space, so be sure to see if it plans on opening a store in your area.
Target Demographic: Millennials & Gen-Xers
Key Spend Notes:
- Top spending period: Q4
Digital Display & Social Media Spend Analysis & Breakdown:
**Note that Pathmatics lists Ollie's under All Categories**
2023 YTD Spend: $909.5k
2022 FY Spend: $2.9m
2021 FY Spend: $6m
2020 FY Spend: $2.6m
2022 Ad Flight Breakdown:
- Q1 2022 Spend: $786.8k
- Q2 2022 Spend: $196.1k
- Q3 2022 Spend: $160.3k
- Q4 2022 Spend: $1.2m
Impressions: 142.9m
Top Ad Types (by spend): Facebook (66%), YouTube (15%), desktop display (12%), mobile display (5%), and Instagram (2%).
Top Purchase Channels: Direct (84%) and Google AdX+AdSense (16%).
Top Publishers: facebook.com, instagram.com, youtube.com, liveleak.com, and football.fantasysports.yahoo.com.
Top Creative (by spend; see below): Pathmatics reports that 281 creatives have run during 2023 (note that not all creatives debuted in 2023).
Other Media Spend Analysis & Breakdown:
- Vivvix: Ollie's also utilizes OOH, print, and local broadcast.
Current Agency Roster:
- Universal Media: media buying & planning