Vincodo LLC | Agency Profile, Contacts, AOR, Client Relationships
Service: digitla marketing & advertising agency
- Main Telephone
- (888) 645-8237
Vincodo LLC Contacts
| Name | Title | State | ||||||||||||
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| Tim D. | Chief Executive Officer | PA | ||||||||||||
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| Tom A. | Managing Director, Emeritus | PA | ||||||||||||
| Christina J. | Senior Manager, Search Marketing | PA | ||||||||||||
| Drew B. | Vice President, Marketing Services | PA | ||||||||||||
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Momvertising eCommerce Opps: Rooms to Go increases national TV ad spend
We noticed that furniture giant Rooms To Go (RTG) has been increasing its national TV ad spend, as you can see in the data below, along with launching several Memorial Day discounts. Many consumers are stuck at home due to the coronavirus and thus watching more TV than ever, so it seems RTG is taking advantage of this and doing its best to reach these potential customers.
The company kept as many of its brick-and-mortars open, determined by county regulations, and it now offers free shipping. RTG is especially focused on its eCommerce, but its execs expect their cabin fever to drive them to RTG's physical stores as well, according to CEO Jeff Seaman. Perhaps being stuck at home will show customers just how badly they need new furniture.
According to Adbeat, the company spent around $972.4k on digital display ads over the last 365 days, a slight (3%) decrease from $1m during the 365 days prior. It placed 54% of these ads programmatically through Google Display Network onto sites such as zillow.com, dailymail.co.uk, weather.com, espn.com and trulia.com. It placed 29% as video ads through YouTube onto sites such as youtube.com, apnews.com, sbnation.com, metro.co.uk and bulbagarden.net. It placed 14% of these ads site direct onto sites such as amc.com, coolmath-games.com, wikia.com, dailymail.co.uk and yahoo.com. Finally, it placed 3% as native through Taboola onto sites such as eonline.com, laptopmag.com, toptenreviews.com, cbssports.com and newatlas.com. 
Per iSpot's estimations, RTG spent around $3.8m on national TV ads YTD, up 19% from $3.2m during the same time frame of 2019. Spend totaled $7.6m in 2019 and $6.7m in 2018. The company mainly targets millennial and Gen-X women with a Hispanic skew via this channel (see targeting right).
RTG also utilizes local advertising methods such as OOH, print, search, broadcast and radio. Remember its momvertising target demographic primarily includes female millennials and Gen-X, especially Hispanic women. Those able to help the company promote its eCommerce service and free shipping will have the upper hand.
Agency & martech readers - We see no glaring signals of upcoming reviews, so prospect elsewhere for now. RTG handles media in-house and works with The Distillery Project (digital, creative).