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Harmelin Media | Agency Profile, Contacts, AOR, Client Relationships


Service: full service, media buying & planning

Main Telephone
(610) 668-7900
Primary Address
525 Righters Ferry Road
Bala Cynwyd, PA 19004
USA

Harmelin Media Contacts

Contacts (5/76)
Name Title State
Conor E. Chief Technology Officer PA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (610) 668-7900
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 525 Righters Ferry Road

Bala Cynwyd, PA
19004
USA
Scott D. Chief Revenue Officer PA
Jennifer H. Executive Vice President, Chief Operating Officer PA
Joanne H. Founder & Chief Executive Officer PA
Mary M. President PA

Client Relationships

Current Past

Brand Service From To Media Spend
******'* ********** ****** Media Buying, Media Planning *
**** **** ***** Media Buying, Media Planning *
******* ******* ******* ***** ******* Media Buying, Media Planning *
******** ********** ******* Media Buying, Media Planning *
*** ***** ****** ****** Media Buying, Media Planning *

See Winmo sales intelligence in action

WinmoEdge

UScellular taps creative AOR, releases fresh creative (Score 55)


Sales lead: Reach out now to offer ad space & inquire about potential agency opportunities. 

  • The Martin Agency as creative AOR in April 2023.
  • The agency has already released a spot called "US Mode."
    • This is part of a campaign called "Phones Down For 5" that launched earlier this year. 
    • It is currently being supported across TV, OOH, social, radio, and digital. 
  • This replaces incumbent shops Ketchum. 

Target demographic: Gen-Xers

The company will likely:

  • Ramp up ad spend
  • Review other agency relationships/hire additional agency assistance

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: UScellular spent $7k on national TV ads YTD after spending just $500 in this channel during the same time period of 2022. 
  • 2021-2022 spend: Full-year spend equaled $2.8k in 2022. 
    • It did not allocate a significant budget toward this channel in 2021. 
  • Ad programming: It placed ads during programming such as The T.J. Otzelberger Show: Iowa State Basketball, UNI Panthers Sports Talk, NBA Basketball, World Poker Tour, and The Heartland. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: UScellular spent approximately $7.1m on digital display ads YTD, a huge jump from $1.6m spent in this channel during the same time period of 2022. 
  • YTD data: 812.8m impressions via Facebook (57%), YouTube (27%), Instagram (15%), and desktop display (1%). 
  • 2021-2022 spend: Full-year spend dropped by 10% from $17.5m in 2021 to $15.7m in 2022.
  • Ad location: It placed 100% of these ads directly onto sites such as facebook.com, youtube.com, instagram.com, packers.com, and msn.com. 

Additional channel insights  

  • Vivvix: UScellular also invests in OOH, radio, and local broadcast. 

Agency analysis:

  • Opportunity: Agency appointments commonly follow one another, so reach out now to be top-of-mind. 
  • Current roster:

Insight Sources: Broadcast insights estimated by Vivvix.