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Harmelin Media | Agency Profile, Contacts, AOR, Client Relationships




Service: full service, media buying & planning

Main Telephone
(610) 668-7900
Primary Address
525 Righters Ferry Road
Bala Cynwyd, PA 19004
USA

Harmelin Media Contacts

Contacts (5/65)
Name Title State
Jared R. Vice President & Chief Information Officer PA
Sample of Related Brands
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Email: *****@*******.***
Main Phone: (610) 668-7900
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 525 Righters Ferry Road

Bala Cynwyd, PA
19004
USA

Mary M. President PA
Joanne H. Founder & Chief Executive Officer PA
Conor E. Chief Technology Officer PA
Scott D. Chief Revenue Officer PA

Client Relationships


Brand Service From To Media Spend
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***** ****** **********, ***. Media Buying, Media Planning 2019 present ********
**** ******* ******* media buying & planning 2011 present ********
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WinmoEdge

Gen-X, Boomer Opps: Sinclair Broadcast launches new service amid TV spend increase (Score 74)


 is shifting to match consumers' from traditional/pay TV to streaming with the 2022 launch of a D2C initiative to promote its 21 regional spot networks (RSNs). The company also recently debuted a new TV everywhere app designed for its RSNs; users can only access this service if they already pay for a traditional TV service account.

So far this year, iSpot reports Sinclair has spent approximately $181.1k on national TV commercials; it had not invested in this channel by this point last year. The company ended up spending approximately $654.8k on TV last year after not having invested in it in 2019, so it's safe to say it will continue investing in this channel throughout the rest of 2021, especially as it promotes new services. Sinclair's commercials of 2021 have targeted Gen-X and boomer women watching programs such as ABC World News Tonight With David Muir, Live with Kelly and Ryan, Good Morning America, The Doctors and ABC World News Now.

According to Pathmatics, the company has allocated roughly $3.3m toward digital ads YTD, less than half of the roughly $7.6m it allocated within the same 2020 timeframe. Sinclair's estimated full-year 2020 spend of $16.1m similarly reached only around half of that of $27.3m in 2019. Since the beginning of 2021, the company has earned ~285.9m digital impressions via desktop display (64%), mobile display (27%), Facebook (8%) and desktop video (2%) ads. 99% of this year's desktop display ads were placed site direct onto destinations such as katu.com (23%), wjla.com, turnto10.com, kutv.com and local12.com.

Additionally, Magellan reveals Sinclair has aired 191 podcast ads within the past 12 months. 

Though the company isn't focusing much on digital channels, this may change soon; Sinclair welcomed Aman Sareen as its digital strategy VP in March 2021 after having acquired ZypTV, at which he was co-founder and CEO.

This company's shift from digital to TV shows that it's focused on older (Gen-X and boomer) audiences right now rather than younger (Gen-Z and millennial) ones. Thus, I expect Sinclair to continue investing notably in additional traditional advertising channels; per Kantar data, the company utilizes print, OOH, radio and local broadcast.

Agency & martech readers - We have heard of no roster shifts since Sinclair hired CMO John Zeigler Harmelin Media handles the company's media buying and planning, you'll likely have better luck securing creative, PR, social media management and/or digital analytics work.