Opinionated | Agency Profile, Contacts, AOR, Client Relationships
Service: creative advertising agency
- Main Telephone
- (503) 983-7899
Opinionated Contacts
| Name | Title | State | ||||||||||||
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| Mark F. | Founder | OR | ||||||||||||
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Sample of Related Brands
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| Kate H. | Chief Growth Officer | OR | ||||||||||||
| Trish A. | President | OR | ||||||||||||
| Rob P. | Executive Creative Director | OR | ||||||||||||
| Cameron S. | Associate Director, Creative | OR | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Media Edge: Six Star rolls out revamped pre-workout formula
Media Sales Lead: Six Star (SS) launched the Six Star Pre-Workout Explosion 2.0 in June 2023. SS's new pre-workout has a new formula that tastes better and improves performance. It includes more beta-alanine and caffeine than its predecessor. Plus, it now has L-Citrulline and electrolytes. The new formula comes in three flavors: Icy Rocket Freeze, Fruit Punch, and Pink Lemonade. SS's brand ambassadors, T.J. Watt, Kristie Mewis, and Jordyn Huitema, are promoting the new product. It is now available only at Walmart, with a larger rollout planned for later this year.
Key Lead Takeaways: Start reaching out now to offer ad space because SS will likely increase ad spend to promote the new formula. It may launch a brand campaign as well.
Target Demographic: Male millennial & Gen-Z fitness enthusiasts
Key Spend Notes:
- Media planning period: Q3
- Media buying period: Q2
- Top spending period: Q4
Digital Display & Social Media Spend Analysis & Breakdown:
**Note that Pathmatics categorizes SS under Sports Nutrition Supplements**
2023 YTD Spend: $554.5k
2022 FY Spend: $72.5k
2021 FY Spend: $487.4k
2020 FY Spend: $1.3m
2022 Ad Flight Breakdown:
- Q1 2022 Spend: $6k
- Q2 2022 Spend: $5.6k
- Q3 2022 Spend: $7.7k
- Q4 2022 Spend: $52.1k
Impressions: 75.4m
Top Ad Types (by spend): Instagram (66%), Facebook (29%), desktop display (3%), and YouTube (2%).
Top Purchase Channels: Direct (100%).
Top Publishers: instagram.com, facebook.com, espn.com, youtube.com, and theundefeated.com.
Top Industry/Vertical Spenders: Liquid I.V. (37%), Nuun & Company (20%), Orgain (12%), Iovate Health Sciences (6%), and Glanbia (6%).
Top Creative (by spend; see below): Pathmatics reports that 34 creatives have run during 2023 (note that not all creatives debuted in 2023).
Current Agency Roster:
- Opinionated: creative AOR
Insight Sources: Digital spend insights estimated by Vivvix.