We Are Social | Agency Profile, Contacts, AOR, Client Relationships
Service: social & digital agency
- Main Telephone
- (416)-937-2772
We Are Social Contacts
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Claire T. | Art Director, Social | ON | ||||||||||||
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Sample of Related Brands
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| Garrett T. | Creative Director | ON | ||||||||||||
| Olivia W. | Operations Manager | ON | ||||||||||||
| Krisztina V. | Vice President, Business Director | ON | ||||||||||||
| Coby S. | Managing Director | ON | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Media Edge: Violife Foods launches new influencers in campaign
Media Sales Lead: The latest installment of "Cheese Stadium." The campaign is centered around OOH placements in NYC, some of which are within 1k feet of retailers that provide Violife's products.
Key Lead Takeaways: Violife will likely continue investing in similar initiatives throughout 2023, so get in touch soon to secure some of the brand's increasing digital dollars.
Target Demographics: Gen-Z and millennials, especially moms/household decision-makers
Key Spend Notes:
- Spend shift summary: Digital spend increased significantly last year, so it will likely continue rising this year.
- Top spending period: Q2
Digital Display & Social Media Spend Analysis & Breakdown:
*Note that Pathmatics categorizes Violife under Alternative Dairy Food Products*
- 2022 FY Spend: $3.1m
- 2021 FY Spend: $1.2m
- 2020 FY Spend: $1.2m
- 2019 FY Spend: $38.3k
2022 Ad Flight Breakdown:
- Q1 2022 Spend: $870.4k
- Q2 2022 Spend: $1.3m
- Q3 2022 Spend: $910.5k
- Q4 2022 Spend: $2.8k
2022 Impressions: 380.9m
Top Ad Types: Instagram (48%) and Facebook (45%)
Top Purchase Channels: Direct (100%)
Top Publishers: Instagram (48%) and Facebook (45%)
Top Industry/Vertical Spenders: Upfield Holdings BV, Groupe Danone, GOOD PLANeT Foods Inc., ConAgra Foods, Inc., and Eclipse Foods
Top Creative by Spend; see below: (note that not all creatives debuted in 2022).
Other Media Spend Analysis & Breakdown:
Vivvix: OOH, print, local broadcast, and Google Ads
Influencers & Brand Ambassadors: Sebastian Maniscalco and Saquon Barkley
2022 Key Appointments:
- Annabella Perazza: Social media specialist (Violife)
- Perazza joined parent company in January 2022 as a social media coordinator for other brands.
Current Agency Roster:
Insight Sources: Digital spend insights estimated by .