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The Garden | Agency Profile, Contacts, AOR, Client Relationships


Service: creative

Main Telephone
(416) 304-9598
Primary Address
186 Saint Helens Avenue
Toronto, ON M6H 4A1
Canada

The Garden Contacts

Contacts (2)
Name Title State
Shane O. Co-Founder & Chief Creative Officer ON
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (416) 304-9598
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 186 Saint Helens Avenue

Toronto, ON
M6H 4A1
Canada
Lindsay E. Creative Director ON

Client Relationships

Current Past

Brand Service From To Media Spend
********** ****** Creative *

See Winmo sales intelligence in action

WinmoEdge

Campaign Imminent: SodaStream rebrands in sustainability push


Sales Lead: recently rolled out a total design overhaul, complete with a new tagline and a more upscale product lineup.

  • This is part of an initiative to appeal to design-obsessed and environmentally conscious consumers.
  • Pearlfisher worked with SodaStream on the redesign.
  • The company also launched a new premium sparkling water maker line, the "SodaStream Collection."
  • SodaStream plans to launch a campaign early in 2023.
  • The company tends to target millennials, but sustainability efforts often have positive results among Gen-Z (more here).
  • The company is likely to:
    • Invest heavily in next year's rebranded advertising
    • Return to heavier digital spend as its target demographic continues skewing younger
    • Seek to outsource digital work
  • Target demographic: 
    • Millennials and Gen-X

Additional spending insights:

  • Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
    • YTD spend: The company has allocated approximately $14m toward national TV commercials YTD, more than 7x the approximately $1.9m allocated by this point last year.
    • Last year: SodaStream allocated about $9.7m toward this channel last year after having spent 7% less, about $9m, in 2020.
    • 2022 ad programming: The company's 2022 commercials have targeted millennials watching shows such as Friends, The Big Bang Theory, Two and a Half Men, NCIS: New Orleans, and The Office.
  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • YTD spend: Since the beginning of 2021, SodaStream has spent roughly $6.4m on digital ads, only around half of the roughly $11.7m spent within the same 2021 timeframe.
    • YTD data: The company has earned around 815.7m digital impressions YTD via Facebook (83%), Instagram (16%), and desktop video (1%) ads.
    • Last year: In 2021, SodaStream's estimated full-year spend of $16.2m more than doubled that of $7.5m in 2020.
  • Additional channel insights  
    • The company also utilizes OOH and local broadcast.

Additional agency insights:

Insight Sources: Broadcast insights estimated by Kantar.