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No Fixed Address Inc. | Agency Profile, Contacts, AOR, Client Relationships


Service: creative

Main Telephone
(416) 947-8584
Primary Address
50 Carroll Street
Toronto, ON M4M 3G3
Canada

No Fixed Address Inc. Contacts

Contacts (5/16)
Name Title State
Serge R. Co-Founder ON
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (416) 947-8584
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 50 Carroll Street

Toronto, ON
M4M 3G3
Canada
Alexis B. Chief Creative Officer (CCO) ON
Kelsey H. Chief Creative Officer ON
Priyanka G. President ON
Gail C. Director, New Business Development ON

Client Relationships

Current Past

Brand Service From To Media Spend
****** ***. Creative, Media Buying, Media Planning *
****'* ****** Creative, Media Buying, Media Planning *

See Winmo sales intelligence in action

WinmoEdge

Gen-X, Millennial Media Opps: Oura hires CMO, multiple DMs amid spend increases (Score 57)


Sales lead: CMO hires are the number one sign of upcoming agency reviews. 

  • Oura tapped Doug Sweeny as CMO in October 2022. 
  • He joins from Prenuvo, where he was the chief business officer.
  • Sweeny will manage product marketing, creative, brand, content, growth, PR, and social media. 

Additional recent hires:

  • Imogen Griffiths joined as marketing VP in April 2022. 
  • Meghan Reynolds joined as senior director of growth marketing in May 2022. 
  • Kati LaBeaume joined as customer insights director in May 2022. 

Oura's target demographic: Millennials & Gen-Xers 

The company will likely:

  • Continue increasing ad spend
  • Experiment with new marketing channels
  • Review the agency roster

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: Oura spent about $7m on national TV ads YTD, a significant increase from $1.6m spent in this channel during the same time period of 2021. 
  • Last year: Full-year spend equaled $3.2m in 2021. 
    • It did not allocate any budget toward this channel in 2020. 
  • 2022 ad programming: It placed ads during programming such as NBA Basketball, Family Guy, College Football, My Lottery Dream House, and The Simpsons. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Oura spent close to $9.6m on digital display ads YTD, a slight (5%) increase from $9.1m spent in this channel during the same time period of 2021. 
  • YTD data: 778.8m impressions via desktop video (57%), Facebook (24%), Instagram (18%), and desktop display (1%). 
  • Last year: Full-year spend skyrocketed from $2.6m in 2020 to $13m in 2021. 
  • Ad location: It placed 98% of these ads directly onto sites such as facebook.com, youtube.com, instagram.com, espn.com, and weather.com. It placed 2% of these ads indirectly through an unknown channel onto sites such as zone.msn.com, yardbarker.com, yakimaherald.com, wxyz.com, and wvgazettemail.com. 

Agency analysis:

  • Opportunity: Start reaching out to the new CMO now to be top-of-mind. 
  • Current roster:

Insight Sources: Broadcast insights estimated by Pathmatics.