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Cairns Oneil | Agency Profile, Contacts, AOR, Client Relationships

Service: media buying & planning

Main Telephone: (647) 924-2182

Primary Address

56 The Esplanade

Suite 401

Toronto, ON M5E 1A7

Canada

Cairns Oneil Contacts

Contacts (4)

Name

Title

State

Sherry O.

Partner

Sample of Related Brands
***********

Email:	***@***.*
Main Phone:	(647) 924-2182
Direct Phone:	* * ext: ****
Assistant Name:	*
Assistant Phone:	* *
Address:	56 The Esplanade Suite 401 Toronto, ON M5E 1A7 Canada

Linkedin

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Devon M.

President

Mansi B.

Digital Marketing Coordinator

Badr E.

Managing Director

Client Relationships

Brand	Service	Media Spend
**, *.	Media Buying, Media Planning	*
*****’ ****	Media Planning	*
*** *** ****	Media Buying, Media Planning	*

See Winmo sales intelligence in action

WinmoEdge

Campaign Imminent: Kobo taps PR AOR as digital spend skyrockets (Score 22)

Sales Lead:

The agency will focus on bolstering brand awareness and differentiating Kobo's services from competitors such as Amazon's Kindle.

Kobo's one-year contract with Diffusion kicked off in late February.

We predicted additional roster shifts would follow Kobo's .

The brand will likely:

Shift strategy

Launch a new campaign

Seek additional new agency partners

Target demographic:

Millennials

Additional spending insights:

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

YTD spend: Since the beginning of 2023, Kobo has spent approximately $576.8k on digital ads, almost 5x the approximately $122.3k spent by this point last year.

YTD data: The brand has earned around 76.3m digital impressions YTD, 79% via Facebook ads and 21% via Instagram ads.

Last year: In 2022, Kobo spent roughly $585.3k on this channel, down 28% from the roughly $811k spent in 2021.

Additional channel insights

The brand utilizes digital, local broadcast, radio, OOH, Google Ads, and Facebook ads.

Additional agency insights:

Opportunity: Additional agency reviews could easily follow this one, so get in touch soon to offer creative, digital analytics, social media management, influencer, experiential, and/or multicultural services.

Current agency roster:

Diffusion: PR AOR (April 2023)

Cairns Oneil: Media AOR (May 2022)

: Creative AOR

Insight Sources: Digital spend insights estimated by .

Note: Kobo is headquartered in Canada, so you might want to familiarize yourself with its Anti-Spam Law (CASL) before reaching out.