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McMillan | Agency Profile, Contacts, AOR, Client Relationships


Service: media buying & planning

Main Telephone
(613) 789-1234
Primary Address
541 Sussex Drive
Second Floor
Ottawa, ON K1N 6Z6
Canada

McMillan Contacts

Contacts (5/6)
Name Title State
Gordon M. Chief Executive Officer & Chief Creator Officer ON
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (613) 789-1234
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 541 Sussex Drive
Second Floor
Ottawa, ON
K1N 6Z6
Canada
Jacob B. Director, Design ON
Amanda M. Director, Client Experience ON
Brett M. Creative Content Strategist - Writer ON
Keith F. Motion Designer ON

Client Relationships

Current Past

Brand Service From To Media Spend
********* *******, ***. Creative *

See Winmo sales intelligence in action

WinmoEdge

Digital B2B Opps: CommVault continues bolstering marketing team (Score 71)


Sales lead: This company is building out its marketing leadership team, which will affect its strategy & agency roster. 

  • CommVault appointed Anthony Lombardo as customer marketing VP in March 2023.
  • Lombardo joined the company in 2011 and most recently served as digital marketing & technology VP. 
  • This follows Anna Griffin joining the company as CMO in January. 

Target demographic: Businesses that need cloud data security services

The company will likely:

  • Seek additional agency assistance
  • Ramp ad spend back up
  • Experiment with new ad channels

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: CommVault spent around $107.5k on digital display ads YTD, a significant increase from $31.7k spent in this channel during the same time period of 2022. 
  • YTD data: 13.9m impressions via Facebook (96%) and Instagram (3%). 
  • 2021-2022 spend: Full-year spend plummeted from $2.2m in 2021 to $157k in 2022. 
  • Ad location: It placed 100% of these ads directly onto facebook.com and instagram.com. 

Agency analysis:

  • Opportunity: Keep reaching out to CommVault's new DMs to see if you can pick up some of its business. 
  • Current roster: 

Insight Sources: Digital spend insights estimated by Pathmatics.