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Viral Nation | Agency Profile, Contacts, AOR, Client Relationships


Service: Influencer

Main Telephone
(888) 278-4567
Primary Address
2355 Skymark Avenue
Suite #200
Mississauga, ON L4W 4Y6,
Canada

Viral Nation Contacts

Contacts (5/9)
Name Title State
Mathew M. Co-Founder & Co-Chief Executive Officer ON
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (888) 278-4567
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 2355 Skymark Avenue
Suite #200
Mississauga, ON
L4W 4Y6,
Canada
Joe G. Co-Founder & Co-Chief Executive Officer ON
Manny K. Chief Technology Officer ON
Adriano B. Senior Art Director ON
Mick F. Partnerships & Client Development ON

See Winmo sales intelligence in action

WinmoEdge

Vivid Seats promotes rewards program with new campaign (Score 32)


Sales lead: Get in touch soon to offer last-minute campaign ad space.

  • Vivid Seats (VS) recently launched the "Real Rewards for Real Fans" campaign. 
  • The campaign is being supported across broadcast, digital, and social channels. 
    • It includes multiple video ads, ranging from 15- to 30-seconds, that will run throughout the NFL season. 
    • VS will also take over the home pages of Rolling Stone, Bleacher Report, and ESPN on November 11th. 
  • The messaging focuses on promoting VS's rewards program.
  • The company also tapped Viral Nation, an influencer marketing agency, to help it find influencers to support the campaign. 

VS's target demographic: Male millennial & Gen-X sports fans 

The company is likely to:

  • Sustain higher ad spend throughout the duration of the campaign
  • Seek additional agency assistance

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: VS spent around $3.3m on national TV ads YTD after it did not allocate any budget toward this channel during the same time period of 2021. 
  • Last year: Full-year spend increased from $1m in 2020 to $3.3m in 2021. 
  • 2022 ad programming: It placed ads during programming such as NBA Basketball, College Football, NFL Football, SportsCenter, and NBA Countdown. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: VS spent around $941.7k on digital display ads YTD, a huge increase from $171k spent in this channel during the same time period of 2021. 
  • YTD data: 105m impressions via desktop display (53%), mobile display (42%), Instagram (2%), desktop video (2%), and Facebook (1%). 
  • Last year: Full-year spend jumped from $556.9k in 2020 to $1.5m in 2021. 
  • Ad location: It placed 71% of these ads directly onto sites such as espn.com, instagram.com, colts.com, espncricinfo.com, and espnfc.us. It placed 29% of these ads through multiple indirect channels onto sites such as espn.com, rollingstone.com, yahoo.com, politico.com, and rotowire.com. 

Agency analysis: Get in touch if you can help this company build awareness for its loyalty program. 

Insight Sources: Broadcast insights estimated by Pathmatics.