Blue Heron Communications | Agency Profile, Contacts, AOR, Client Relationships
Service: outdoors public relations firm
- Main Telephone
- (405) 364-3433
Blue Heron Communications Contacts
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| Gary G. | Owner | OK | ||||||||||||
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Sample of Related Brands
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| Ron G. | Partner | OK | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Male Gen-Z, Millennial Opps: Smith & Wesson hires marketing VP (Score 55)
plans to split into two separate companies.
The company maintained a successful fiscal 2020 Q4 in which net sales increased 33% YOY from $175.7m to $233.6m, per the company's Q4 earnings report. S&W's full-year net sales also jumped 6% from $638.2m to $678.4m. This success was attributed to customers shopping through the company's eCommerce platform while retail stores were closed due to Covid-19 and focusing on direct-to-consumer marketing.
Per iSpot, the company spent around $70.8k on national TV ads YTD, up 74% from $40.8k during the same time period of 2019. Full-year spend equaled $120.3k in 2019 and $138.5k in 2018. It mainly targets Gen-Z and millennial outdoorsy men.
Sellers-- Reach out offering digital display and national TV ad space targeting male millennials and Gen-Z outdoor enthusiasts. S&W increased the TV budget so far this year; therefore, sellers with ad space in this channel will most likely have the most success.
Agency & martech readers-- Pitch your services soon to capture the new VP's attention. It may also be an opportune time considering American Outdoor Brands is splitting with S&W. The parent company has an in-house media team, and Blue Heron Communications provides PR work.