Hanson, Inc. | Agency Profile, Contacts, AOR, Client Relationships
Service: interactive specialty
- Main Telephone
- (419) 327-6100
Hanson, Inc. Contacts
Name | Title | State | ||||||||||||
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Steve H. | Founder & Chief Executive Officer | OH | ||||||||||||
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Jenny J. | President | OH | ||||||||||||
Melanie C. | Chief Strategy Officer | OH | ||||||||||||
Brett K. | Director, Finance | OH | ||||||||||||
Dave R. | Managing Director, Design & Development | OH |
WinmoEdge
B2B Digital Opps: JLL announces new global and US marketing leaders (Score 50)
where he served as SVP/global head of brand and experience marketing. He will now lead the company's global marketing strategy and manage all marketing operations. It also promoted Tanya Earley from managing director of marketing to head of marketing & CMO of the Americas in July 2021. These changes are sure to affect JLL's marketing strategy and agency roster, so keep an eye on this company.
According to Pathmatics, JLL earned 6.9m impressions YTD through Twitter ads (55%), desktop display ads (44%) and mobile display ads (2%). It placed the majority (79%) of these ads site direct onto sites such as twitter.com, bizjournals.com, bloomberg.com, yahoo.com and ibj.com. It placed the remainder (21%) indirectly through Google Adx+AdSense onto sites such as twentytwowords.com, foxnews.com, menshealth.com, kongregate.com and thesimsresource.com. It spent around $36.1k on digital display ads YTD, a 36% increase from $26.6k spent in this channel during the same time period of 2020. Full-year spend jumped from $48.5k in 2019 to $100.9k in 2020.
Sellers-- JLL's commercial real estate and investment management services appeal primarily to businesses and wealthy individuals. The company primarily invests in digital display ads, and it has been ramping up spend for a while now, which I predict will continue under the new leadership. It typically spend the majority of its digital ad dollars in Q4. JLL also invests in print ads, per Kantar. Sellers should reach out to offer ad space.
Agency & martech readers-- I believe the only agency JLL works with is digital shop Hanson. Now is an excellent time to reach out and pitch your services, considering the company has a new US and global CMO. Start contacting JLL soon to be top-of-mind.