The Shipyard | Agency Profile, Contacts, AOR, Client Relationships
Service: eMarketing/Interactive
- Main Telephone
- (800) 689-0543
The Shipyard Contacts
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| David S. | Chief Creative Officer | OH | ||||||||||||
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Sample of Related Brands
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| Rick M. | Chairman & Chief Executive Officer | OH | ||||||||||||
| Nigel C. | Chief Strategy Officer | OH | ||||||||||||
| David G. | Chief Strategy Officer | OH | ||||||||||||
| Angela B. | Marketing Director | OH | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
T. Marzetti Company taps creative & media AOR (Score 23)
The Cramer-Krasselt.
Per Pathmatics, Marzetti earned 14.2m impressions in 2020 through desktop display ads (55%), desktop video ads (19%), mobile video ads (13%) and Instagram ads (13%). It placed the majority (92%) of these ads directly onto sites such as youtube.com, politico.com, zillow.com, instagram.com and cnn.com. It placed the remainder (8%) indirectly through The Trade Desk onto sites such as yahoo.com, finance.yahoo.com, pof.com, news.yahoo.com and thehill.com. It has not allocated any budget toward digital display ads since spending $124.7k in 2020.
Sellers-- T. Marzetti has not allocated any budget toward national advertising since 2020, which leads me to believe it had to cut costs during the beginning of the pandemic. The company's products most likely appeal to a female Gen-X and millennial audience (moms). It seems the company is ready to resume national advertising now that it has a new AOR. Remember The Shipyard's first work will be released in the fall. Start reaching out to offer ad space soon.
Agency & martech readers-- As you know, agency reviews commonly follow one another, so get in touch with T. Marzetti's DMs to see if you can pick up some of its business. The only other agency this company works with is Caeser Cardini's.