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Fahlgren Mortine | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
- Main Telephone
- (614) 383-1500
Primary Address
4030 Easton Station
Suite 300
Columbus,
OH
43219
USA
Fahlgren Mortine Contacts
Contacts (5/25)
Name | Title | State | ||||||||||||
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Brent H. | Chief Financial Officer | OH | ||||||||||||
Sample of Related Brands
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Neil M. | Chairman & Chief Executive Officer | OH | ||||||||||||
Marty M. | President | OH | ||||||||||||
Mike K. | Senior Digital Account Director | OH | ||||||||||||
Jack L. | Media Connections Director | OH |
WinmoEdge
Campaign Imminent: Travel Nevada taps creative AOR amid CMO vacancy (Score 53)
- Noble Studios has been TN's digital AOR since 2018 and has, since then, handled the organization's website and digital performance strategies.
- Now, the agency will also handle lead brand strategy and develop and launch new marketing campaigns in 2023.
- Noble Studios received a two-year contract with TN and will have the option to automatically renew it to a potential four-year contract.
- The organization is likely to:
- Continue increasing digital spend when the campaign launches
- Seek new agency partners amid a CMO vacancy
- Target demographic:
- Gen-Z and millennials
Recent leadership shifts:
- We predicted an agency hire when TN appointed Mikalee Byerman as CMO a year ago.
- However, this agency hire closely follows Byerman's departure. She stepped down in August 2022.
- For now, Susan Mowers has become TN's interim CMO.
- Mowers joined the organization in February 2017 as its brand development art director.
- TN also selected Keelie Cox as its new marketing manager in March 2022.
Additional spending insights:
- Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: TN hasn't utilized national TV commercials since allocating around $120.6k in 2021.
- Last year: This approximate full-year 2021 spend ($120.6k) was down 30% from that of $172.2k in 2020.
- 2021 ad programming: TN's 2021 commercials targeted Gen-X watching shows such as Paranormal Caught on Camera, The Dead Files, Ghost Adventures, Expedition Bigfoot, and Beyond the Unknown.
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: So far this year, the organization has spent roughly $411.7k on digital ads, up 47% from the roughly $280.1k it spent in all of 2021.
- YTD data: TN has earned ~53m digital impressions YTD, 81% via Facebook ads and 19% via Instagram ads.
- Last year: In 2021, the organization spent about $280.1k on this channel, up 22% from when it spent about $229.8k in 2020.
Additional agency insights:
- Opportunity: Contact sooner than later to remain top-of-mind when the organization selects a new permanent CMO.
- Since TN doesn't currently seem to outsource media planning, media reviews are especially likely.
- Current agency roster:
- In-House: Media
- Noble Studios: Digital and creative AOR
- : Creative, media buying, digital, PR, and social AOR
- : Creative agency partner
Insight Sources: Broadcast insights estimated by Pathmatics.