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Empower MediaMarketing | Agency Profile, Contacts, AOR, Client Relationships




Service: media buying & planning

Main Telephone (513) 871-9454
Main Fax (513) 871-1804
Primary Address
1111 Saint Gregory Street
Cincinnati, OH 45202
USA

Empower MediaMarketing Contacts

Contacts (5/45)
Name Title State
Joe L. Chief Financial Officer OH
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (513) 871-9454
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1111 Saint Gregory Street
Cincinnati, OH
45202
USA

Lynne V. Chief Operating Officer OH
Regina L. Partner & Senior Vice President OH
Jim P. President & Chief Executive Officer OH
Cathy S. Senior Vice President, Marketing & Media OH

Client Relationships


Brand Service From To Media Spend
****** ********* **********, ***. Media Buying, Media Planning 2017 present ******
****** ********* Digital, Media Planning 2017 present *********
**** ******** & ******* media buying & planning 1995 present ********
****'* **** ****** ***** Media Buying, Media Planning unknown present *
****’* **** ***** ***** media buying & planning 1995 present *******

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WinmoEdge

Campaign Imminent: No. 87 Fifth Third Bank hires new creative AOR after moving media


Empower, Cincy picked up media in October. 

Q1 is historically Fifth's top advertising period, but POD isn't bringing the boom, aka breaking their first campaign until the summer, the bank's secondary buying period. So, there should still be time for sellers to secure traditional and digital new campaign revenue. The new campaign will be an attempt to rebrand the big bank, so look for ad support to be higher than usual. 

Still, while traditional spending will likely be up, lean heavily on your digital direct response (DR) capabilities. Empower was hired partly to boost the bank's DR approach and transition here). 

The timing of these agency reviews is so odd. Fifth Third has been looking for a new CMO since before Empower was hired last fall. They pleading the fifth

Additional Insight

​Incumbent: Publicis's Mediavest/Spark, Chi had media since 2011. 

Media Spend: Fifth Third spent $20 million on measured media through Q3 last year and $28 million for all of 2015, according to Kantar Media. Spot TV makes up the bulk of their budget, followed by national spot radio, newspapers and display. 

Digital Breakdown: Almost $335,000 went to 85.5 million impressions the last 12 months, down from $1.6 million for 276.9 million impressions in 2015, Pathmatics reports. Desktop still makes up the bulk of budget, but impressions are being purchased more programmatically now. Most of these ads flowed through Google and DSPs Rocket Fuel and DBM, though 33% of spending was still site direct. 

Top targeted sites includeeventful.com, kohls.com, nhl.com, ebay.com, realtor.com, youtube.com, cnn.com and answers.com. 

Fifth Third Bank 
Fifth Third Center 
38 Fountain Square Plaza 
Cincinnati, OH 45263 
(513) 579-5353

Melissa Stevens
Chief Digital Officer & Head, Omnichannel
(513) 579-5353
melissa.stevens@53.com

Dennis Giglio
Senior Vice President, Brand & Advertising
(513) 579-5353
dennis.giglio@53.com