Giles Communications, LLC | Agency Profile, Contacts, AOR, Client Relationships

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Male Media Opps: Yamaha names creative director of in-house agency (Score 45)

last year as the agency's director.

With the addition of a creative director, sellers should expect some sort of campaign in the coming months. Yamaha's target demographic is typically male (millennial, Gen-Z skew), and it tends to invest in print, digital and social media channels. Its spend tends to spike during Q3.

Within the past year, Adbeat reports that the company has spent $631,900 on digital display ads placed mostly through Google networks (88%) on destinations including rollingstone.com, ebay.com, violinist.com, quizlet.com and looper.com. This total amount increased significantly from the $363,800 spent during the same time period the year before.

Agency & martech readers - since, as you're well aware, new marketing DMs often review agencies, reach out for potential work. Giles Communications has handled PR since 2010, much longer than average agency tenure (3-4 years). While creative work is likely off the table, media & digital agencies should keep Yamaha on their radar.