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WongDoody Contacts
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| Tod R. | Global Chief Strategy Officer | NY | ||||||||||||
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| Pete G. | Executive Creative Director | NY | ||||||||||||
| Michelle O. | Associate Director, Business Development | NY | ||||||||||||
| Farah B. | Group Account Director | NY | ||||||||||||
| Matt W. | Associate Creative Director | NY | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Health Media Opps: Halo Fitness expands services
Halo. The service now also includes health tracker Halo View, interactive home video workout service Halo Fitness and personalized, guided meal planner Halo Nutrition. Sellers able to get this product in front of athletic consumers should get in touch soon.
Neither iSpot nor Pathmatics yet reflects national spend specifically for Halo, but Amazon will likely start advertising the tracker more heavily as its offerings continue expanding. Amazon has a wide target demographic that skews toward Gen-X and millennial women; it invests in TV, podcast, YouTube, paid social, OOH, print, radio and local broadcast. Halo is, of course, specifically geared toward health-oriented people. Offer relevant ad space if you can do so.
Agency & martech readers - You may be able to secure project-based work down the road; for now, Amazon works with creative AOR Initiative.