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We Are Social | Agency Profile, Contacts, AOR, Client Relationships


Service: social media & digital agency

Main Telephone
(646)-661-2128
Primary Address
250 Hudson Street
Second Floor
New York, NY 10013
USA

We Are Social Contacts

Contacts (5/18)
Name Title State
Rebecca C. Chief Executive Officer NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (646)-661-2128
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 250 Hudson Street
Second Floor
New York, NY
10013
USA
Casey H. Director, Strategy NY
Jessica M. Art Director NY
Marcus G. Account Director, Brand Partnerships & Business Development NY
Audra J. Director, Research & Insights NY

Client Relationships

Current Past

Brand Service From To Media Spend
****** *********** Digital *
****, ***. Digital, Social *

See Winmo sales intelligence in action

WinmoEdge

Female Gen-X, Millennial Media Opps: Bed Bath & Beyond hires top marketer soon after CEO appointment (Score 72)


Sales lead: Reach out to the new marketing DM now to be top-of-mind. 

  • Bed Bath & Beyond (BB&B) tapped Bart Sichel as chief marketing & customer officer in November 2022.
  • Sichel most recently served as the strategic advisor & acting CMO of Banyan.
  • He is now responsible for BB&B's marketing & CRM strategy. 
  • We told you about BB&B's new president & CEO earlier this month. 

BB&B's target demographic: Gen-X & millennial women

The company will likely:

  • Revamp marketing strategy
  • Increase ad spend
  • Conduct agency reviews

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: BB&B spent about $396.5k on national TV ads YTD, just 23% of the $1.7m spent in this channel during the same time period of 2021. 
  • Last year: Full-year spend skyrocketed from $193.3k in 2020 to $1.8m in 2021. 
  • 2022 ad programming: It placed ads during programming such as 90 Day Fiancé: Happily Ever After?, 90 Day Fiancé, Good Bones, Naked and Afraid XL, and Beachfront Bargain Hunt. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: BB&B spent around $27.1m on digital display ads YTD, a slight (7%) decrease from $29m spent in this channel during the same time period of 2021. 
  • YTD data: 3.1b impressions via Facebook (45%), Instagram (32%), desktop video (21%), and desktop display (2%). 
  • Last year: Full-year spend increased by 28% from $27.7m in 2020 to $35.5m in 2021. 
  • Ad location: It placed 99% of these ads directly onto sites such as facebook.com, instagram.com, youtube.com, weddingwire.com, and spoonuniversity.com. It placed 1% of these ads indirectly through Display & Video 360 and Google AdX+AdSense onto sites such as theknot.com, yahoo.com, about.com, lifewire.com, and medicalnewstoday.com.

Additional channel insights  

  • It also invests in OOH, radio, and local broadcast. 

Agency analysis: 

Insight Sources: Broadcast insights estimated by Kantar.