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Walrus | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
- Main Telephone
- (212) 645-2646
Primary Address
18 East 17th Street
Fourth Floor
New York,
NY
10003
USA
Walrus Contacts
Contacts (5/9)
Name | Title | State | ||||||||||||
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Deacon W. | Owner & Chief Creative Officer | NY | ||||||||||||
Sample of Related Brands
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Frances W. | Owner & Chief Executive Officer | NY | ||||||||||||
Jillian D. | Creative Director | NY | ||||||||||||
Valerie H. | Director, Integrated Production & Creative Services | NY | ||||||||||||
Jenna A. | Art Director | NY |
Client Relationships
Brand | Service | From | To | Media Spend |
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******** | Creative | * | ||
**** ***** *** ***** | Creative, Media Buying, Media Planning | * | ||
**** ** ***** | Creative, Media Buying, Media Planning | * | ||
*** **** ************* | Creative, Media Buying, Media Planning | * | ||
******** ***** **** | Creative, Media Buying, Media Planning | * |
WinmoEdge
Gen-Z, Millennial Opps: Wells Enterprises to be acquired (Score 67)
- The companies have not disclosed the deal's purchase price and terms, but the deal is expected to close later in H1 2023.
- Once the transaction closes, WE will operate as a stand-alone business.
- WE's current president, Liam Killeen, will become its CEO.
- Killeen joined the company in April 2014 as its COO.
- He brought expertise in areas including marketing.
- WE's current CEO and chief engagement officer, Mike Wells, will step into a more advisory role to support the transition.
- Ferrero has aggressively ramped up efforts to capture US market share, largely via acquisitions in 2019 and 2017.
- This new deal marks the first time the company has worked in the space of frozen treats.
- The company (Ferrero) will likely:
- Pursue similar acquisition opportunities
- The company (WE) will likely:
- Shift its strategy
- In the past, Ferrero has worked with acquisitions to make products improvements by either improving ingredients, changing packaging, or adding new options.
- It will likely do the same for WE.
- Continue increasing ad spend
- Conduct agency reviews
- Shift its strategy
- Target demographic:
- Gen-Z and millennials
Additional spending insights:
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- 2021-2022 spend: In 2022, WE spent roughly $28.1m on digital ads, 22% more than the roughly $23m spent in 2021.
- 2022 data: The company earned approximately 2.8b digital impressions in 2022 via desktop video/YouTube (44%), Facebook (38%), Instagram (17%), and desktop display (1%) ads.
- Additional channel insights
- The company utilizes radio, OOH, and local broadcast.
- WE also works with influencers and invests in multicultural and experiential marketing.
- It holds planning conversations in Q4 and buying conversations in Q3.
Additional agency insights:
- Opportunity: WE may seek new agency partners once the deal closes, so get in touch soon to remain top-of-mind.
- Current agency roster:
Insight Sources: Digital spend insights estimated by .