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VML Commerce | Agency Profile, Contacts, AOR, Client Relationships
Service: Integrated
- Main Telephone
- (212)-537-3700
Primary Address
636 11th Avenue
2254-D
New York,
NY
10036
USA
VML Commerce Contacts
Contacts (5/14)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Zachary T. | Chief Business Officer | NY | ||||||||||||
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Sample of Related Brands
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| Laura M. | Global Chief Experiential Officer | NY | ||||||||||||
| Crystal Y. | Global Commerce Chief, Staff | NY | ||||||||||||
| Manuel B. | Global Chief Creative Officer | NY | ||||||||||||
| Megan R. | Director, Omnichannel Media - Strategy | NY | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Sports Opps: Shell Energy to open renovated stadium amid significant spend increases
Sales Lead: On March 18, 2023, will debut a newly renamed and redesigned stadium thanks to a naming rights agreement between the brand and the Houston Dynamo Football Club.
- The revamp is centered around green initiatives such as integrated energy and decarbonization solutions.
- SE's "'extensive' multimillion-dollar renovation" will enhance guest experience.
- Its green initiatives span beyond the stadium, though.
- Roe example, it operates community programming like Futbolito in the City, which provides free soccer coaching and reached 1k local children in 2022.
- The brand will likely:
- Ramp up cause and experiential initiatives via games at the stadium
- Keep increasing spend
- Target demographic:
- Male Gen-Z and millennials, especially sport fans
Recent leadership shifts:
- This announcement came just after the SE brand named Megan Rosenbaum as its interim marketing VP, effective January 2023.
- We will let you know, of course, when the brand taps a permanent marketing VP.
Additional spending insights:
- Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- 2021-2022 spend: Last year, parent company spent approximately $6.6m on national TV commercials, more than triple the approximately $1.8m spent in 2021.
- 2022 ad programming: Shell's 2022 commercials targeted male sports enthusiasts watching shows such as NFL Football, MLB Baseball, College Football, The Big Bang Theory, and You Bet Your Life With Jay Leno.
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- 2021-2022 spend: In 2022, the SE brand allocated roughly $14k toward digital ads, an almost exponential increase from the roughly $1.6k allocated the year before.
- 2022 data: The brand earned ~1.2m digital impressions last year via desktop video (57%), Facebook (26%), desktop display (13%), and mobile display (5%) ads.
- Additional channel insights
- The brand utilizes Google Ads.
Additional agency insights:
- Opportunity: Get in touch soon to see if the SE brand needs additional assistance; it doesn't currently seem to have PR, social media management, experiential, and/or multicultural AORs.
- Current agency roster:
Insight Sources: Broadcast insights estimated by .