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Vested | Agency Profile, Contacts, AOR, Client Relationships


Service: integrated communications agency

Main Telephone
(917) 765-8720
Primary Address
22 West 38th Street
Ninth Floor
New York, NY 10018
USA

Vested Contacts

Contacts (5/10)
Name Title State
Ishviene A. President, Co-Founder & Chief Client Officer NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (917) 765-8720
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 22 West 38th Street
Ninth Floor
New York, NY
10018
USA
Binna K. President & Co-Founder NY
Daniel S. Co-Founder & Chief Executive Officer NY
Kristen K. Senior Executive Assistant to the CEO & President at Vested - Communications Agency NY
Amber R. Chief Executive Officer, U.S. Professional Services NY

Client Relationships

Current Past

Brand Service From To Media Spend
*********** Public Relations *

See Winmo sales intelligence in action

WinmoEdge

Gen-X, Millennial Media Opps: Yieldstreet hires marketing chief (Score 68)


Sales lead: This hire will lead to higher ad spending & likely agency appointments. 

  • Yieldstreet appointed Lea Stendahl as CMO, effective March 2023.
  • Stendhal most recently served as CMO of Suffolk Construction. 
  • She is tasked with helping the company grow. 

2022 DM shifts:

  • The company promoted Susan Weisbrod to marketing director in August 2022.
    • Weisbrod joined the company as director of art finance operations in March 2022.
  • It hired Jessica Alpert as lifecycle marketing director in December 2022. 
    • Alpert most recently served as digital marketing director of Affinity Federal Credit Union. 

Yieldstreet's target demographic: Male millennials & Gen-Xers

The company will likely:

  • Ramp up ad spend
  • Experiment with new ad channels
  • Build out its agency roster 

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: Yieldstreet spent about $94.4k on national TV ads YTD after not allocating any budget toward this channel during the same time period of 2022. 
  • 2022 spend: The company started airing national TV ads in 2022, spending about $244k. 
  • Ad programming: It placed ads during programming such as Squawk on the Street, Varney & Company, Power Lunch, The Exchange, and Fast Money Halftime Report. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Yieldstreet spent around $61.9k on digital display ads YTD, a huge decrease from $1.2m spent in this channel during the same time period of 2022. 
  • YTD data: 8m impressions via Facebook (84%), Instagram (6%), YouTube (5%), and desktop display (5%). 
  • 2021-2022 spend: Full-year spend plummeted from $4.2m in 2021 to $1.8m in 2022. 
  • Ad programming: It placed 100% of these ads directly onto sites such as facebook.com, instagram.com, youtube.com, tripadvisor.com, and greatandhra.com. 

Agency analysis:

  • Opportunity: CMO hires are the number one sign of upcoming agency shifts, so reach out now to be top-of-mind. 
  • Current Roster:

Insight Sources: Broadcast insights estimated by Pathmatics.