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Turner Public Relations | Agency Profile, Contacts, AOR, Client Relationships


Service: public relations firm

Main Telephone
(212) 889-1700
Primary Address
250 West 39th Street
16 floor
New York, NY 10018
USA

Turner Public Relations Contacts

Contacts (2)
Name Title State
Melanie D. Senior Vice President NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (212) 889-1700
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 250 West 39th Street
16 floor
New York, NY
10018
USA
Adel G. Senior Vice President, Travel NY

Client Relationships

Current Past

Brand Service From To Media Spend
***** ********** Public Relations *
****** ******* ******* Public Relations *
***** ***** Public Relations *

See Winmo sales intelligence in action

WinmoEdge

Millennial, Gen-Z Opps: Duluth Trading Company shifts focus towards digital channels (Score 73)


Sales lead: Get in touch with this company's DMs if you can offer relevant ad space. 

  • Duluth Trading Company is focusing on digital and paid social ads to build brand awareness, per its recent Q2 2022 earnings report. 
  • The company is also investing in data & analytics to personalize its marketing messaging to reach the right consumers. 
  • Duluth's DMs believe that digital ads help drive traffic and sales better than TV ads.
    • The company is also trying to reach younger consumers more effectively, and Duluth's DMs believe digital ads will help accomplish this.

Duluth's target demographic: Gen-Zers and millennials 

Duluth is likely to:

  • Continue ramping up digital spend
  • Move away from traditional channels (TV & print)
  • Seek agency partners that can help it utilize data & analytics

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: Duluth spent around $1.4m on national TV ads YTD, a 55% decrease from $3.1m spent in this channel during the same time period of 2021. 
  • Last year: Full-year spend fell by 26% from $23.8m in 2020 to $17.6m in 2021. 
  • 2022 ad programming: It placed ads during programming such as College Football, Two and a Half Men, The Officer, Maine Cabin Masters, and Ancient Aliens. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Duluth spent approximately $5.1m on digital display ads YTD, a 16% increase from $4.4m spent in this channel during the same time period of 2021. 
  • YTD data: 630.7m impressions via Facebook (62%), Instagram (25%), desktop display (8%), mobile display (3%), and desktop video (3%).
  • Last year: Full-year spend jumped by 42% from $4.8m in 2020 to $6.8m in 2021. 
  • Ad location: It placed 99% of these ads directly onto sites such as facebook.com, instagram.com, youtube.com, abcnews.go.com, and myrecipes.com. It placed 1% of these ads indirectly through Google AdX+AdSense onto sites such as yahoo.com, fandom.com, weather.com, aol.com, and notalwaysright.com. 

Additional channel insights  

  • Duluth also invests in print and local broadcast. 

Agency analysis: Duluth's roster is currently vulnerable due to the DM shift we told you about in July. 

  • Current roster:
  • I recommend offering media buying/planning and social media assistance.
  • You can also inquire about creative, digital, and PR. 

Insight Sources: Broadcast insights estimated by Kantar.