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The Tombras Group | Agency Profile, Contacts, AOR, Client Relationships
Service: Advertising Services
- Main Telephone
- (332) 910-7720
Primary Address
110 East 25th Street
11th Floor
New York,
NY
10010
USA
The Tombras Group Contacts
Contacts (5/12)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Kenzie G. | Account Director | NY | ||||||||||||
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Sample of Related Brands
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| Michael H. | Director, Paid Search | NY | ||||||||||||
| Jennifer S. | Account Director | NY | ||||||||||||
| Sarah B. | Associate Director, Paid Search | NY | ||||||||||||
| Deanna H. | Associate Director, Media Strategy | NY | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Millennial, Gen-X Media Opps: FreshDirect sponsors the New York Yankees (Score 68)
Sales lead: This sponsorship signals the company is focused on building brand awareness. .png)
- FreshDirect just announced a multi-year partnership with the New York Yankees.
- The company's
- The company will also serve as the presenting sponsor of the Yankees' Old-Timers Day.
- We told you about FreshDirect promoting its new loyalty program in January.
FreshDirect's target demographic: Millennials & Gen-Xers
The company will likely:
- Keep ramping up ad spend
- Invest in more sponsorships
- Seek additional agency assistance (two agency hires in 2022)
Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: FreshDirect spent around $412.7k on national TV ads YTD after not allocating any budget toward this channel during the same time period of 2022.
- 2021-2022 spend: Full-year spend equaled $484.2k in 2022.
- It did not invest in this channel during 2021.
- Ad programming: It placed ads during programming such as The Big Bang Theory, The Rookie, Good Morning America, Jeopardy!, and Family Feud.
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: FreshDirect spent nearly $2.4m on digital display ads YTD, more than double the $1.2m spent in this channel during the same time period of 2022.
- YTD data: 294m impressions via Facebook (55%), Instagram (30%), and YouTube (14%).
- 2021-2022 spend: Full-year spend fell by 37% from $11m in 2021 to $6.9m in 2022.
- Ad location: It placed 100% of these ads directly onto sites such as facebook.com, instagram.com, and youtube.com.
Additional channel insights
- Vivvix: FreshDirect also invests in OOH and local broadcast.
- Top podcasts sponsored: The Daily.
Agency analysis:
- Opportunity: You will likely have the best shot at picking up social, PR, or sponsorship work.
- Current roster:
- The Tombras Group: media AOR
- Goodman Media International: PR AOR
- Curiosity: creative AOR
- BAM Strategy: digital AOR
Insight Sources: Broadcast insights estimated by Podchaser.