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The 5th Column | Agency Profile, Contacts, AOR, Client Relationships


Service: public relations

Main Telephone
(646)-334-5489
Primary Address
215 Park Avenue South
New York, NY 10003

The 5th Column Contacts

Contacts (5/6)
Name Title State
Akbar H. Founder & Chief Executive Officer NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (646)-334-5489
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 215 Park Avenue South

New York, NY
10003
Kristen N. Director, Account NY
Stephen D. Social Media Manager NY
Jaclyn Y. Partner & Vice President NY
Ashley W. Vice President NY

Client Relationships

Current Past

Brand Service From To Media Spend
*** ***** & ******, ***. Public Relations *
*** ****** Public Relations *

See Winmo sales intelligence in action

WinmoEdge

Male Millennial, Gen-Z Media Opps: ZOA Energy hires marketing leader, announces 2023 campaign (Score 61)


Sales lead: This looks like a great opportunity for sellers and agency readers. 

  • ZOA Energy named John Galloway president & CMO in December 2022. 
  • Galloway brings CMO experience from his time at Godiva Chocolatier and Hard Rock International. 
  • He now leads ZOA's marketing operations. 

In other news:

  • The company is launching a campaign called "Fuel Something Bigger."
  • It will be supported through digital, OOH, paid social, influencers, and seasonal promotions. 
  • ZOA plans on tripling its marketing investment in 2023. 
  • It also debuted new packaging and four new flavors. 

ZOA's target demographic: Male Gen-Zers & millennials

The company will likely:

  • Hire additional agency assistance
  • Continue increasing spend over the next few years as it builds awareness
  • Diversify ad placement

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • 2022 spend: ZOA spent around $3.8m on national TV ads in 2022. 
  • 2020-2021 spend: It started airing national TV ads in 2021 spending $786.4k.
  • 2022 ad programming: It placed ads during programming such as 2022 Winter Olympics, Super Bowl LVI Pregame, Road to the Super Bowl, and NBC Preview Show- Winter Olympics. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • 2022 spend: ZOA spent about $574.9k on digital display ads in 2022. 
  • 2022 data: 68.6m impressions via Facebook (50%), Instagram (33%), desktop display (10%), mobile display (7%), and desktop video (1%). 
  • 2020-2021 spend: It started investing in this channel in 2021 spending $264.6k. 
  • Ad location: It placed 98% of these ads directly onto sites such as facebook.com, instagram.com, muscleandfitness.com, mensjournal.com, and flexonline.com. It placed 2% of these ads indirectly through Amazon DSP and The Trade Desk onto sites such as vox.com, yahoo.com, cnn.com, aol.com, and sunset.com. 

Agency analysis:

  • Opportunity: Reach out to the new CMO now to pitch your services. 
  • Current roster:

Insight Sources: Broadcast insights estimated by Pathmatics.