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Digital, Social Media Opps: Premio Foods increases digital, continues southeast expansion

Subject: Digital, social media, PR

Company: Premio Foods, headquartered in Rochelle Park, NJ, is a family owned and operated business specializing in pork and chicken sausage production and is known for its Italian sausage and specialties, breakfast sausage and its world of flavors, including: hearty bratwurst, beer bratwurst, chorizo and kielbasa.

Opportunity: After acquiring LaBella Sausage back in 2013, which allowed Premio to expand its market beyond the New York-New Jersey area, the company has continued its efforts to drive growth in new markets. Last year, Premio mentioned that its efforts moving forward would be focused on expanding its reach to more customers in the southeast, specifically Florida.

Keep in mind that while Premio has continued to grow into new markets, its ad presence has remained relatively small, with digital and social media being the largest marketing channels thus far. In fact, since last year, pathmatics reports that Premio's desktop display presence has increased, while mobile and video have decreased. Therefore, digital sellers should reach out now to pick up any available ad dollars. Focus pitches on high ROI B2B methods to engage large food distributors across the U.S. Additionally, southeast and New York/New Jersey- focused sellers with high engagement among families and female heads of households should also seek any available revenue. 

Currently, all of Premio's media is handled at Tangible Media.  

Additional Insight

Digital Breakdown: Since January, Pathmatics reports that Premio has spent $366,100 on 49 desktop ads (109 million impressions). Of these, 16% were placed site direct, 82% were purchased through ad networks as follows: Google AdX + AdSense (80%) and Curse Network (2%), and the remainder was purchased via DSP: Double Click Bid Manager (Invite Media) (1%) and The Trade Desk (1%). Top ad destinations include foodnetwork.com (Scripps Digital Network), Publishers Clearing House, foxnews.com (Fox News Digital), answers.com (Answers Corporation) and food.com. 

Additionally, $46,400 has been spent on 26 mobile ads (13.4 million impressions) with 38% placed site direct and the remainder place through ad networks via Google AdX + AdSense (61%) and Curse Network (<1%). No video display has been run so far this year. 

In comparison, during the same period in 2015, the company spent $249,300 on five desktop ads (52.4 million impressions), with 41% placed site direct; $61,300 was spent on seven mobile ads (17.8 million impressions), with 33% site direct; And $16,100 was spent on two video ads (733,400 impressions), 77% of which were placed site direct. 

Premio Foods
365 W Passaic St
5th Floor
Rochelle Park, NJ 07662
(201) 909-2370

Christine Puglisi
Marketing Manager
(201) 909-2370
​@premiofoods.com

Cory Gordon
AMD, Digital - Tangible Media
(212) 359-1451
corygordon@tangiblemedia.com