RAIN | Agency Profile, Contacts, AOR, Client Relationships
Service: Digital Agency
- Main Telephone
- (212) 206-6850
|Lauren M.||User Experience & Video Experience Designer||NY|
Sample of Related Brands
|Bryan S.||Senior User Experience Designer||NY|
|Will H.||Chief Creative Officer||NY|
|Nithya T.||Chief Executive Officer||NY|
|Brian E.||Founding Partner||NY|
Gen-Z, Millennial Digital Opps: LendingTree promotes Marketing SVP amid digital spend increase (Score 49)
departed in November 2020. It seems McGee is now the top marketer for the company; therefore, he may alter the marketing strategy as well as adjust the agency roster.
Per Adbeat's estimates, out of the $63.3m LT spent on digital display ads since August 2018, it spent 92% ($58m) in this channel after August 2019. It placed 96% of these ads programmatically through Google Display Network onto sites such as yahoo.com, accuweather.com, nytimes.com, weather.com and dailymail.co.uk. It placed 3% of these ads site direct onto sites such as yahoo.com, wattpad.com, businessinsider.com, smartasset.com and zoosk.com. Finally, it placed 1% of these as native ads through Nativo onto sites such as curiosity.com, boston.com, sherdog.com, j-14.com and nationalenquirer.com.
According to the same time period of 2019. Full-year spend equaled $19.8m in 2019 and $4.2m in 2018.
Sellers-- LT targets a wide range of consumers including Gen-Z, millennials and Gen-X. It has recently decreased funding for national TV ads electing instead to focus on digital ads. Keep in mind, these strategies may be subject to change following McGee's promotion.
Agency & martech readers-- RAIN takes care of offline media and the company has an internal online media and creative team. I recommend reaching out to see if McGee is planning on outsourcing any work such as social media/digital.