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Millennial Broadcast Opps: General Mills invests in top two brands amid encouraging year-end revenue

In May, March), GM plans to continue pushing its yogurt brands heavily. 

They also plan on driving growth in their snacks department with stronger marketing efforts as they focus on brand-building in the coming year. CEO Harmening also reported a plan to push investments with Blue Buffalo, as they see "encouraging" trends in the food-drug mass-merchandise markets. GM plans to do more investing with e-commerce as well, whether with Blue Buffalo or their other brands.

Visit this iSpot). Targeted shows for Blue Buffalo are displayed in the chart below (right). So far, the company has spent $55.8 million on this brand YTD. Show targeting for Yoplait is also featured below (left); this brand has reached $8.2 million in spend YTD.

Sellers -- Yogurt brands usually target women, particularly millennials. Go-Gurt will include younger Gen Z into the mix. The toted environment efforts of GM is likely used to target the teen Gen Z population (see sustainability mission here). 

Agencies -- Since the company is planning to continue to push yogurt, keep an eye on