Pearlfisher | Agency Profile, Contacts, AOR, Client Relationships

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Digital Millennial Opps: Brew Dr. appoints agency for rebrand (Score 29)

Sales lead: Reach out to this company if you can help it build brand awareness. 

• Pearlfisher to lead a rebranding effort. 
• This includes brand strategy, positioning, creative strategy, visual identity, illustration, packaging, and roll-out. 
• The agency is also responsible for promoting BD's products as a healthy option. 

BD's target demographic: Millennials 

The company will likely:

• Significantly increase digital ad spend
• Invest in additional ad channels
• Build out its agency roster

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

• YTD spend: BD has not allocated any budget toward digital display ads so far this year.
• 2021-2022 spend: Full-year spend jumped from $600 in 2021 to $16.4k in 2022. 
• 2022 data: 2.3m impressions via Facebook (84%), Instagram (13%), and desktop display (3%). 
• Ad location: It placed 97% of these ads directly onto sites such as facebook.com and instagram.com. It placed 3% of these ads indirectly through Criteo onto ebay.com. 

Agency analysis:

• Opportunity: Get in touch with BD's DMs to see if it needs any more assistance.
  • I recommend offering media, digital, creative, and social media services. 

Insight Sources: Digital spend insights estimated by Pathmatics.