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Ogilvy - New York | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(212) 237-4000
Primary Address
636 11th Avenue
New York, NY 10036
USA

Ogilvy - New York Contacts

Contacts (5/87)
Name Title State
Sam M. Senior Producer NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (212) 237-4000
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 636 11th Avenue

New York, NY
10036
USA

Mick M. Chief Strategy Officer NY
Laird S. Chief Operating Officer - Global Brand Management NY
Jon W. Senior Partner & Executive Creative Director NY
Charlotte T. Global Chief Strategy Officer NY

Client Relationships


Brand Service From To Media Spend
******* ***** Creative *
*****, ***. Creative *
**** ** *******, ***. Creative *
***** Creative, Public Relations *
**** ****** Public Relations *

See Winmo sales intelligence in action

WinmoEdge

Male Opps: NASCAR promotes marketing leaders, surpasses FY 2022 national TV spend (Score 41)


Sales Lead: Effective January 2023, Michelle Byron is the sponsorships marketing SVP at .

Additional spending insights:

  • Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
    • YTD spend: So far this year, NASCAR has allocated roughly $3.5m toward national TV commercials, already 52% more than the roughly $2.3m allocated in all of 2022.
    • Last year: The company allocated around $2.3m toward this channel last year after having spent 4% less, around $2.2m, in 2021.
    • 2023 ad programming: NASCAR's 2023 commercials have targeted male racing fans watching shows such as the 2023 Daytona 500, NASCAR Race Rewind, NASCAR Cup Series, the 2023 Daytona 500, and NASCAR RaceDay.
  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • YTD spend: The company has spent approximately $1.2m on digital ads YTD, down 25% from the approximately $1.6m spent by this point last year.
    • YTD data: Since the beginning of 2022, NASCAR has earned about 197.2m digital impressions via Twitter (52%), desktop display (17%), Facebook (15%), YouTube (9%), Instagram (6%), and mobile display (1%) ads.
    • Last year: The company's full-year 2022 spend decreased by 25% to $8.4m from that of $11m in 2021.
  • Additional channel insights  
    • The company utilizes radio, OOH, print, digital, local broadcast, Google Ads, Facebook, Instagram, TikTok, Twitter, and online video (primarily via Youtube IOS and Youtube.com) ads.
    • As I briefly mentioned, NASCAR has also been revving up its sponsorship efforts.
    • NASCAR also invests in short-form DRTV.
      • It has very highly concentrated network TV coverage, and a campaign isn't likely soon.
    • ​​​​​​​​​​​​​​NASCAR also recently launched an immersive metaverse experience that allows metaverse players can design cars, unlock exclusive virtual items, and play and connect with various Roblox games.

Additional agency insights:

  • Opportunity: Promoted marketing leaders don't always conduct agency reviews as often as outside hires do, but it certainly wouldn't hurt to reach out and see if these recent promotions are exceptions.
  • Current agency roster:

Insight Sources: Broadcast insights estimated by .​​​​​​​