Nexxen | Agency Profile, Contacts, AOR, Client Relationships
Service: Mobile Marketing Agency
- Main Telephone
- (650)-353-4399
Nexxen Contacts
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ben K. | Chief Marketing Officer | NY | ||||||||||||
|
Sample of Related Brands
***********
|
||||||||||||||
| Ally A. | Senior Director, Publisher Development Self Serve | NY | ||||||||||||
| Kristin K. | Manager, Account Management Client Services | NY | ||||||||||||
| Matthew M. | Senior Manager, Advertising Platform | NY | ||||||||||||
| Joeyee L. | Senior Manager, Business Strategy | NY | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Momvertising Opps: Lunchables announces rewards program amid digital spend increases
Lunchables launched the Leave It To Lunchables Rewards Program to help parents, especially moms. The brand is offering rewards such as coffee, school supplies and movie rentals with every Lunchables purchase. Consumers can also enter for a chance to win the grand prize of $10k and a full-year Instacart Express membership. It also partnered with actress Melliss Joan Hart to promote the program. Leave It To Lunchables is mainly being promoted across the brand's Twitter, Instagram and Facebook. We will likely see this brand ramp up ad spend to promote this sweepstakes.
According to iSpot, Lunchables has already spent around $4.9m on national TV ads in 2021 during programming such as "SpongeBob SquarePants," "Teen Titans Go!," "The Loud House," "The Amazing World of Gumball" and "Teenage Mutant Ninja Turtles." It spent around $46.4m in this channel during 2020 and 2019.
Per Pathmatics, Lunchables earned 965m impressions through Twitter ads (36%), desktop video ads (31%), Instagram ads (15%), desktop display ads (10%), Facebook ads (6%), mobile display ads (1%) and mobile video ads (1%). It placed the majority (98%) of these ads site direct onto sites such as twitter.com, youtube.com, instagram.com, facebook.com and hulu.com. It placed the remainder (2%) through a variety of indirect channels onto sites such as yahoo.com, amazon.com, hulu.com, ebay.com and poki.com. It spent around $6.7m on digital display ads in 2020, a 54% increase from $3.1m spent in this channel during 2019.
Sellers-- Lunchables mainly targets Gen-Z and millennial moms through digital display and national TV ads. TV spend has remained stable for the past few years, while it significancy increased digital spend. It also invests in print ads, per Kantar. I predict we will see spend increase for the remainder of Q1 and into Q2 as the brand promotes the new rewards program. Sellers should reach out offering relevant ad space and you may be able to secure last-minute campaign ad dollars.
Agency & martech readers-- There are no signs of an upcoming review at this time; I recommend looking for work elsewhere. I believe Lunchables works with media buying and planning AOR Amobee.