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mSix&Partners | Agency Profile, Contacts, AOR, Client Relationships


Service: media buying & planning

Main Telephone
(646) 751-4602
Primary Address
72 Spring Street
Fourth Floor
New York, NY 10012
USA

mSix&Partners Contacts

Contacts (5/10)
Name Title State
Kim S. Chief Executive Officer - North America NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (646) 751-4602
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 72 Spring Street
Fourth Floor
New York, NY
10012
USA
Tara C. Managing Partner, Group Planning Director NY
Maureen K. Global Group Director NY
Jessie P. Senior Director, Planning NY
Blake H. Director, Global Paid Media NY

Client Relationships

Current Past

Brand Service From To Media Spend
** ***** Media Buying *
** ****** Media Buying *
**.*** Media Buying *
********** ****, ***. Media Buying *

See Winmo sales intelligence in action

WinmoEdge

Female Millennial, Digital Opps: David Yurman hires CMO amid spend decreases (Score 50)


Sales lead: Keep a close eye on this company because CMO hires are the number one sign of agency reviews. 

  • David Yurman (DY) named Carolyn Dawkins CMO in January 2023.
  • Dawkins joins from Clinique, where she served as SVP & global CMO. 
  • She is now responsible for content strategy, eCommerce, and integrated marketing.

DY's target demographic: Affluent millennials with a female skew

The company will likely:

  • Review current agency relationships
  • Hire additional agency assistance
  • Ramp ad spend back up 
  • Try new marketing channels

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • 2022 spend: DY spent nearly $1.8m on digital display ads in 2022.
  • 2022 data: 205.8m impressions via Instagram (42%), Facebook (41%), desktop display (12%), mobile display (3%), and desktop video (2%). 
  • 2020-2021 spend: Full-year spend plummeted from $9.1m in 2020 to $1.4m in 2021. 
  • Ad location: It placed 99% of these ads directly onto sites such as instagram.com, facebook.com, gq.com, youtube.com, and harpersbazaar.com. It placed 1% of these ads indirectly through Google AdX+AdSense and The Trade Desk onto sites such as aol.com, nytimes.com, wwd.com, poki.com, and cooking.nytimes.com. 

Additional channel insights  

  • DY also utilizes OOH, print, and local broadcast. 

Agency analysis:

  • Opportunity: Start reaching out to the new CMO now to be top-of-mind. 
  • Current roster:

Insight Sources: Digital spend insights estimated by Kantar.