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Movement Strategy | Agency Profile, Contacts, AOR, Client Relationships


Service: social media

Main Telephone
(646) 350-4971
Primary Address
383 Fifth Avenue
Fifth Floor
New York, NY 10016
USA

Movement Strategy Contacts

Contacts (5/21)
Name Title State
Jason M. Chief Executive Officer NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (646) 350-4971
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 383 Fifth Avenue
Fifth Floor
New York, NY
10016
USA
Eric D. Co-Founder & President NY
Kate B. Partner & Chief Strategy Officer NY
Sarai S. Associate Creative Director NY
Tara H. Associate Director, Influencer Marketing NY

Client Relationships

Current Past

Brand Service From To Media Spend
****** *** Social *
***** ******, ***. Social, Experiential *
*** ***** Social *

See Winmo sales intelligence in action

WinmoEdge

Under Armour targets Gen-Z in new push (Score 71)


Sales lead: Get in touch now if you can offer relevant ad space. 

  • Under Armour (UA) is bringing back the "Protect This House" slogan with a new campaign.
    • The push includes notable athletes such as Steph Curry, Aliyah Boston, and Kelsey Plum. 
    • It will be supported across Instagram, Facebook TikTok, Snapchat, YouTube, and TV through April.
  • The company is specifically targeting Gen-Zers. 
    • We told you about the company's new marketing strategy in February.
  • This is the first creative work from UA's new lead creative agency Zambezi.

UA's target demographic: Gen-Z athletes with a male skew

The company will likely:

  • Significantly increase ad spend
  • Continue shifting strategy to reach Gen-Zers more effectively
  • Conduct additional agency reviews (creative review in 2022)

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: UA spent nearly $2.4m on national TV ads YTD, just 30% of the $8m spent in this channel during the same time period of 2022. 
  • 2021-2022 spend: Full-year spend dropped by 31% from $39.4m in 2021 to $27.2m in 2022. 
  • Ad programming: It placed ads during programming such as College Basketball, Women's College Basketball, NBA Basketball, SportsCenter, and Dropped: Project Origin. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: UA spent approximately $6.7m on digital display ads YTD, a 12% increase from $6m spent in this channel during the same time period of 2022. 
  • YTD data: 936.3m impressions via Instagram (55%), Facebook (28%), desktop display (9%), YouTube (7%), and mobile display (1%). 
  • 2021-2022 spend: Full-year spend fell by 22% from $38.9m in 2021 to $30.4m in 2022. 
  • Ad location: It placed 98% of these ads directly onto sites such as instagram.com, facebook.com, youtube.com, jcpenney.com, and powerball.com It placed 2% of these ads indirectly through Infolinks and Google AdX+AdSense onto sites such as drudgereport.com, flickr.com, budgettravel.com, yahoo.com, and letterboxd.com. 

Additional channel insights  

  • Vivvix: UA also invests in OOH, print, and local broadcast. 
  • Top podcasts sponsored: Talk Is Jericho, The Grave Talks | Haunted, Paranormal & Supernatural, The Ticket Top 10, Michigan Insider, and On Purpose with Jay Shetty.

Agency analysis:

Insight Sources: Broadcast insights estimated by Podchaser.