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Mother NY | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(212) 254-2800
Primary Address
595 11th Avenue
New York, NY 10036
USA

Mother NY Contacts

Contacts (5/15)
Name Title State
Paul M. Creative Chairman & Founder NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (212) 254-2800
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 595 11th Avenue

New York, NY
10036
USA

Charlie M. Chief Strategy Officer & Partner NY
Peter R. Partner & Chief Executive Officer NY
Michael R. Chief Operating Officer NY
Oriel D. Chief Creative Officer NY

Client Relationships


Brand Service From To Media Spend
***** ****** ********* ******* Creative *
******'* ******** ******** & ********* ****** Creative, Strategy *
**** & ******'* Creative, Digital *
*** ***** & *******, ***. Creative, Strategy *
******* Creative, Strategy *

See Winmo sales intelligence in action

WinmoEdge

Dave & Buster's enters Roblox to reach younger consumers (Score 60)


Sales Lead:  recently made its first foray into the metaverse by launching a new branded Roblox world complete with classic multi-player arcade games.

Additional spending insights:

  • Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
    • 2021-2022 spend: In 2022, D&B allocated roughly $3.2m toward national TV commercials, almost double the roughly $1.8m allocated in 2021.
    • 2022 ad programming: Its 2022 commercials targeted the male-skewed millennial audience of shows such as College Football, College GameDay, Friends, SportsCenter, and Law & Order: Special Victims Unit.
  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • 2021-2022 spend: The company spent approximately $4.8m on digital ads last year, a significant decrease from the approximately $8.1m spent in 2021.
    • 2022 data: D&B earned ~452.5m digital impressions in 2022 via desktop video/YouTube (45%), Instagram (33%), Facebook (20%), desktop display (2%), and mobile display (1%) ads.
  • Additional channel insights  
    • The company utilizes Google Ads, OOH, radio, print (newspapers), and local broadcast.

Additional agency insights:

Insight Sources: Broadcast insights estimated by .