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Mother | Agency Profile, Contacts, AOR, Client Relationships

Service: full service

Main Telephone (212) 254-2800
Main Fax
Primary Address
595 11th Avenue
New York, NY 10036

Mother Contacts

Contacts (5/9)
Name Title State
Paul M. Founding Partner & Creative Director NY
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (212) 254-2800
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 595 11th Avenue
New York, NY

Peter R. Chief Executive Officer NY
Corinna F. Chief Creative Officer & Partner NY
Charlie M. Chief Strategy Officer NY
Michael K. Partner, Executive Creative Director & Founder - Mother Design NY

Client Relationships

Brand Service From To Media Spend
**** ****** ********* Creative 2017 present *
******* ********* *********** (***) Creative 2016 present *
********* ***. Creative 2016 present *
** ******** ****** & ******* Creative 2015 present *******
*******, ***. Creative 2016 present ********

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Score 71 - Account in Jeopardy: Diamond Producers Association wants to raise ad spend even higher

Company: Diamond Producers Association (DPA), trade group formed in May 2015 that represents seven of the world's top diamond companies. 

Opportunity; After debuting a millennial-focused advertising campaign for the holidays (more info below), DPA

Center your pitch on key diamond purchase occasions such as the Patriots Super Bowl victory and Valentine's Day. Keep in mind that engagement ring purchases tend to rise in the winter months, meaning campaigns should break shortly before and run through the end of the year. 

Agencies - Rising ad budgets would make this account even more vulnerable. Diamonds" song. 

Additional Insight

TV Breakdown: Almost $820,000 was spent on the "Real is Rare," national TV ads last year, all of which ran during Oct-Nov, reports. Top targeted programming included "Catching Kelce," "Keeping Up wiht the Kardashians," "Below Deck" and "WAGS: Miami."

Digital Breakdown: $145,000 garnered 7.8 million impressions between Oct-Nov., when the campaign ran, Pathmatics reports. Desktop received the most support, at $100,000 followed by desktop video ($32K) and mobile ($14K). 

Most of these impressions were purchased direct from and 

Diamond Producers Association (DPA) 
28 W 44th St.
Suite 1527
New York, NY 10036 
(212) 221-1724

Deborah Marquardt
Chief Marketing Officer
(212) 221-1724