|Paul M.||Founding Partner & Creative Director||NY|
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|Peter R.||Chief Executive Officer||NY|
|Corinna F.||Chief Creative Officer & Partner||NY|
|Charlie M.||Chief Strategy Officer||NY|
|Michael K.||Partner, Executive Creative Director & Founder - Mother Design||NY|
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Score 71 - Account in Jeopardy: Diamond Producers Association wants to raise ad spend even higher
Company: Diamond Producers Association (DPA), trade group formed in May 2015 that represents seven of the world's top diamond companies.
Center your pitch on key diamond purchase occasions such as the Patriots Super Bowl victory and Valentine's Day. Keep in mind that engagement ring purchases tend to rise in the winter months, meaning campaigns should break shortly before and run through the end of the year.
Agencies - Rising ad budgets would make this account even more vulnerable. Diamonds" song.
TV Breakdown: Almost $820,000 was spent on the "Real is Rare," national TV ads last year, all of which ran during Oct-Nov, iSpot.tv reports. Top targeted programming included "Catching Kelce," "Keeping Up wiht the Kardashians," "Below Deck" and "WAGS: Miami."
Digital Breakdown: $145,000 garnered 7.8 million impressions between Oct-Nov., when the campaign ran, Pathmatics reports. Desktop received the most support, at $100,000 followed by desktop video ($32K) and mobile ($14K).
Most of these impressions were purchased direct from bustle.com and refinery29.com.
Diamond Producers Association (DPA)
28 W 44th St.
New York, NY 10036
Chief Marketing Officer