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MMGY NJF | Agency Profile, Contacts, AOR, Client Relationships
Service: public relations
- Main Telephone
- (212) 228-1500
Primary Address
360 Lexington Avenue
Tenth Floor
New York,
NY
10017
USA
MMGY NJF Contacts
Contacts (5/10)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Karla F. | Chief Marketing Officer | NY | ||||||||||||
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| Derek K. | Vice President, Public Relations | NY | ||||||||||||
| Maggie L. | Vice President, Public Relations | NY | ||||||||||||
| Ines C. | Vice President, Public Relations | NY | ||||||||||||
| Andrea B. | Vice President & Director, Crisis Communications | NY | ||||||||||||
Client Relationships
See Winmo sales intelligence in action
WinmoEdge
Parents Opps: Visit California launches new campaign
Sales Lead: recently debuted a campaign promoting the ultimate family vacation experience in CA.
- Made by creative and digital AOR , "Childhood Rules" also encourages viewers to embrace the "childish" things they still like such as coloring books, drum circles, and community theater.
- It rolled out across broadcast, digital, and radio, and it will have several extensions across social media platforms including TikTok.
- The organization will likely:
- Continue increasing national TV spend
- Return to higher digital spend
- Target demographic:
- Millennial and Gen-X parents
Additional spending insights:
- Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: VC has spent around $5.5m on national TV commercials YTD; by this point last year, it had spent almost triple this, around $15.1m
- Last year: In 2022, the organization spent approximately $18.2m on this channel, a 17% decline from the approximately $21.9m spent in 2021.
- 2023 ad programming: VC's 2023 commercials have targeted Gen-X watching shows such as College Basketball, Modern Family, The Big Bang Theory, Diners, Drive-Ins and Dives, and Family Feud.
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: So far this year, the organization has allocated roughly $492.7k toward digital ads, less than a third of the roughly $1.7m allocated within the same 2022 timeframe.
- YTD data: YTD, VC has earned ~50.4m digital impressions via YouTube (31%), Facebook (28%), desktop display (22%), Instagram (14%), and mobile display (5%) ads.
- Last year: VC's estimated full-year 2022 spend of $5m decreased by 26% from that of $6.8m in 2021.
- Additional channel insights
- The organization utilizes OOH, local broadcast, digital, print, radio, and Google Ads.
- VC holds planning conversations in Q2 and buying conversations in Q1.
- Finally, the organization invests in short-form DRTV.
- It has very highly concentrated network TV coverage, and a new campaign won't likely launch soon.
Additional agency insights:
- Opportunity: VC doesn't seem to currently have agency partners working on media, experiential, or multicultural, so get in touch soon to see if it's looking for any.
- Current agency roster:
- The Shipyard: Creative and digital AOR
- : PR AOR
Insight Sources: Broadcast insights estimated by .