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MMGY Global | Agency Profile, Contacts, AOR, Client Relationships


Service: integrated travel marketing

Main Telephone
(212) 219-7560
Primary Address
360 Lexington Avenue
Tenth Floor
New York, NY 10017
USA

MMGY Global Contacts

Contacts (5)
Name Title State
Laura J. Director, Marketing Services NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (212) 219-7560
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 360 Lexington Avenue
Tenth Floor
New York, NY
10017
USA
Sarika C. Manager, Narrative Content & Strategy NY
Brooke E. Senior Media Planner NY
Leah S. Senior Account Executive NY
Julie F. Executive Vice President , Public Relations- Americas NY

Client Relationships

Current Past

Brand Service From To Media Spend
*********** ** Media Buying, Media Planning *
******* ********* Branding & Identity, Media Buying, Media Planning, Public Relations, Creative *
***** **** Creative *
****** Public Relations *
****** ***** Social, Public Relations *

See Winmo sales intelligence in action

WinmoEdge

Millennial Travel Opps: Destination DC promotes top marketers (Score 67)


Sales Lead: Torri Christian became the top marketer at

  • Now its marketing director, Christian joined the organization in March 2010 and most recently served as its associate marketing director.
  • Now, she will manage DDC's $5m advertising budget in FY 2023, reportedly with a new paid social media strategy
  • The organization also named Andrew O'Connor as its content marketing director.
    • O'Connor has worked on DDC's content marketing since joining the organization in January 2013.
    • Now, he manages its content strategy, leading the team that handles website traffic, social media, email marketing, and publications.
  • These promotions follow a relevant hire; in April 2022, Alexandra McGary joined DDC as its digital content manager.
  • The organization will likely:
    • Continue ramping up national TV initiatives
    • ​​​​​​​Return to heavier digital spend, especially via email and paid social
    • Seek new agency partners
  • Target demographic:
    • Millennials with a female skew 

Additional spending insights:

  • Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
    • 2022 spend: In 2022, DDC spent approximately $15.1k on national TV commercials.
    • Last year: Last year marked the first time the organization has utilized this channel since at least 2020.
      • ​​​​​​​DDC aired all of this year's commercials during Q3, so we may see it return to this channel again in Q3 2023.
    • 2022 ad programming: DDC's 2022 commercials targeted Gen-X watching Center Court Live and Center Court.
  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • 2022 spend: The organization allocated roughly $103.1k toward digital ads in 2022.
    • 2022 data: In 2022, DDC earned around 8.6m digital impressions via desktop display (43%), desktop video (29%), and mobile display (28%) ads placed onto site destinations such as Twitch (24%), afar.com, health.com, instyle.com, and southernliving.com.
    • 2021: The organization's estimated full-year 2021 spend reached $122.4m, only around a quarter of that of $496.6k in 2020.
  • Additional channel insights  
    • The organization sponsors podcasts such as Design Matters with Debbie Millman.

Additional agency insights:

Insight Sources: Broadcast insights estimated by .