M&C Saatchi Mobile | Agency Profile, Contacts, AOR, Client Relationships
Service: full service, digital media buying & planning
|Main Telephone||(646) 619-2809|
M&C Saatchi Mobile Contacts
|Eric M.||Senior Vice President - North America||NY|
Sample of Associated Brands
|Gabriel C.||Vice President, Mobile Strategy & Solutions||NY|
|Will P.||Vice President, Media||NY|
|Steve D.||Vice President - North America||NY|
|Jessica B.||Director, Business Development||NY|
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Digital, Social Media Opps: Hippeas taps new AOR to drive US growth, awareness
Subject: Social media, online, in-store, digital
Company: Green Park Brands.
Opportunity: Named &C Saatchi PR as its AOR, where it will pea tasked with handling the brands pea-dia relations, influencer engagement, social pea-dia, events, stra-pea-gic partnerships and trade support. The new shop will lead the account from its New York office and will focus its efforts on raising the brand's consumer awareness and, according to the agency, emphasizing its "unique proposition and brand voice."
The shop's first work for the brand will pea implementing a communications program supporting the snack maker's recent US launch. In addition to its new AOR, the brand is also working with Jones Knowles Ritchie on its visual identity, packaging and branding efforts.
Selecting these new agencies comes after Hippeas launched stateside in July. It can already be found in Starbucks nationwide and plans to expand to Whole Foods and Amazon shortly. With that said, as the brand continues to expand, expect marketing efforts to increase as well. Look for social media, online, digital and in-store to be the biggest ad channels initially, as these will allow for the widest reach for driving awareness.
Therefore, sellers should pea-gin reaching out now to pick up ad dollars tied to upcoming campaigns. Focus your pitch around high ROI healthy-lifestyle millennial engagement, specifically mature millennial mothers
Lettuce also not forget to mention that some pea-ple just couldn't carrot less about peas, so, those sellers that have always bean fans of peas should have an advantage. You're kind of a big dill.
865 Via De La Paz
#6 Pacific Palisades
Los Angeles, CA 90272
Manager, Marketing, Events & Social Media