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Lucky Generals | Agency Profile, Contacts, AOR, Client Relationships
Service: creative
- Main Telephone
- (201)-918-1980
Primary Address
333 Hudson Street
Suite 1006
New York,
NY
10013
USA
Lucky Generals Contacts
Contacts (3)
Name | Title | State | ||||||||||||
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Jess R. | Chief Strategy Officer | NY | ||||||||||||
Sample of Related Brands
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Ellen C. | Account Director | NY | ||||||||||||
Hollie A. | Managing Director | NY |
WinmoEdge
Experiential, Digital Opps: Virgin Atlantic launches experiential activation as digital spend skyrockets (Score 56)
- The company's new aircraft has things like wireless charging pads, seatback screens, and mood lighting.
- This is VA's "most fuel-efficient aircraft" to date, meaning that it will appeal to eco-friendly audiences.
- This experiential initiative was focused on NYC but may expand to other areas in the future.
- Lucky Generals also developed an accompanying campaign featured in the video above.
- The company will likely:
- Expand this experiential initiative to other regions
- Keep increasing digital spend
- Target demographic:
- Gen-Z and millennials
Recent leadership shifts:
- This initiative rolled out (quite literally) shortly after VA named Suchi Nel as its US social media manager in February 2023.
Additional spending insights:
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: Since the beginning of 2022, VA has spent roughly $864.2k on digital ads, a huge increase from the roughly $300 spent by this point last year.
- YTD data: The airline has earned around 111.9m digital impressions YTD, 51% via Instagram ads, 37% via Facebook ads, and 12% via YouTube ads.
- Last year: VA spent approximately $1.9m on this channel in 2022, almost 5x the approximately $349.9k spent in 2021.
- Additional channel insights
- The company utilizes OOH, digital, local broadcast, print, Google Ads, Facebook, Instagram, TikTok, and online video (Youtube Android, Youtube IOS, and Youtube.com) ads.
- VA sponsors podcasts such as the Joel Osteen Podcast, The Herd with Colin Cowherd, The Dave Chang Show, Bible in a Year with Jack Graham, and Best of The Steve Harvey Morning Show.
- It also works with influencers such as RuPaul's Drag Race star Michelle Visage.
Additional agency insights:
- Opportunity: If you haven't yet done so, reach out soon to see if PR, social media management, experiential, multicultural, influencer, and/or digital analytics hires follow VA's .
- Current agency roster:
- Lucky Generals: Media and programmatic AOR
- OMD: Media AOR (February 2022)
- : Media and digital AOR
- : Creative agency partner
Insight Sources: Digital spend insights estimated by .