KWG Advertising, Inc. | Agency Profile, Contacts, AOR, Client Relationships
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KWG Advertising, Inc. Contacts
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Jim W. | President | NY | ||||||||||||
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Sample of Related Brands
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| Maya M. | Director, Media | NY | ||||||||||||
| Christina C. | Media Director, Planning | NY | ||||||||||||
| Kelly K. | Senior Vice President, Media Communications | NY | ||||||||||||
| Rebecca S. | Director, Business Lead, Communications Planning | NY | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Media Edge: Ocean Spray makes a splash with new BFY beverage campaign
Media Sales Lead: Cranberry juice brand made to promote OS's diet cranberry juice.
Key Lead Takeaways: These campaigns launched amid the New Year's BFY craze, so spend will likely rise throughout the rest of Q1.
Target Demographics: BFY Gen-Z and millennials with a strong skew toward moms and household decision-makers in general
Key Spend Notes:
- Spend shift summary: TV spend has gradually declined over the past several years, but digital spend has gradually increased.
- Top spending period: Q2-Q3
- Planning period: Q4
- Buying period: Q3
National Broadcast Analysis & Spend Breakdown:
*Note that iSpot categorizes OS under Food & Beverage: Fruit Juices & Drinks*
- 2022 FY Spend: $1.4m
- 2021 FY Spend: $6.5m
- 2020 FY Spend: $8.8m
- 2019 FY Spend: $10.7m
Ad Flight Breakdown (by spend): OS launched food national TV commercials in 2022: "Red Circle," "Tastebud Buzzsaw," "Power Your Holidays," and "What Will You Do With All That Power?"
Top Daypart (by impressions): Primetime (37.9m)
Top Networks (by spend): BET Her (24%), TBS, truTV, TNT, and MTV2
Top Shows (by spend): MLB Baseball, NFL Football, Friends, 48 Hours on ID, and Roadkill
Top Industry/Vertical Spenders (by spend): V8 Juice (29%), Tropicana (28%), Simply Beverages (27%), Naked (12%), and Ocean Spray (4%)
Digital Display & Social Media Spend Analysis & Breakdown:
*Note that Pathmatics categorizes OS under Food & Beverages*
- 2022 FY Spend: $7.1m
- 2021 FY Spend: $5.6m
- 2020 FY Spend: $2.9m
- 2019 FY Spend: $681.2k
2022 Ad Flight Breakdown:
- Q1 2022 Spend: $643.5k
- Q2 2022 Spend: $2.1m
- Q3 2022 Spend: $2.7m
- Q4 2022 Spend: $1.7m
2022 Impressions: ~786.8m
Top Ad Types: Facebook (44%), Instagram (27%), and desktop video (21%)
Top Purchase Channels: Direct (100%)
Top Publishers: Facebook (44%), Instagram (27%), and YouTube (21%)
Top Industry/Vertical Spenders: PepsiCo, Inc. (9%), The Hershey Company (5%), Diageo (4%), Kellogg Company (4%), and Mondelez International (4%)
Top Creative by Spend; see below: (note that not all creatives debuted in 2022).
Other Media Spend Analysis & Breakdown:
Kantar: Google Ads, OOH, and local broadcast
Recent & Upcoming Product Launches: Immunity Orange Mango and Revitalize Cranberry Pineapple juices
2022 Key Hires:
- McKenzie Riccio - Manager, media (May)
- William Tait - Brand manager (August)
Current Agency Roster:
- Orchard Creative: Creative agency partner (at least for this campaign project)
- : Media AOR
- : Creative and digital AOR
- : Creative AOR
- : PR AOR
Insight Sources: Broadcast insights estimated by .